Start your own Photography Business Online Course

Module 1: Starting a Photography Business

Unit 1: Different types of photography explained

We cover 20 different types of photography and examples of the types of photo's that they capture, the type of equipment that they use and how they go about getting their images.

• Wildlife photography
• Fine art photography
• Business photography
• Commercial product photography
• Stock photography
• Photojournalism photography
• Event photography
• Food photography
• Sports photography
• Underwater photography
• Landscape photography
• Interior design photography
• Paparazzi photography
• Wedding photography
• Aeriel photography
• Portrait photography
• Real-estate photography
• Travel photography
• Fashion photography
• Glamour / model / dance photography

Unit 2: How to set up your photography business

The important steps of setting up your new business:

• Setting up at home
• Developing an outdoor studio
• Interview with a new photographer
• Developing portfolios
• Setting up freelance
• Knowing your camera
• Developing your style
• How do you charge for your work
• How much can you charge?
• Understanding lenses
• Picture framing

Unit 3: Advanced Photographic techniques

Advanced techniques that every good photographer should know. We show you how to use these techniques to help grow your business. Some of the topics covered include:

• Understanding your histogram
• Tips for using your flash
• Tips for getting good shots
• Colour management
• Mirror up settings for landscape
• How to choose a good digital camera
• The importance of getting good highlights
• Correctly using your ISO
• Using exposure compensation
• File rescue software
• Keeping up technically
• Sample of movie shot by an HD SLR camera

Unit 4: How to promote your business

Everything you need to know about promoting your product and the different types of methods that you can use. We go over the marketing techniques that you need to know to make your business successful. Some of the topics discussed are:

• Jpeg and raw files
• Turning you into a marketable product
• Building your own website
• Photographers shared websites
• Stock photography
• Stock Libraries
• Having a professional photography website made
• Buying a pre-made template website

Unit 5: Making your business legal

All the steps that you need to follow to make your business legal

• Making your business legal
• Registering your business name
• Developing your logo
• Sole Trader or company?
• Photographers insurance
• Develop your business to re-sell
• Business policies
• Developing goodwill
• What rights does your customer have over your photos?
• Storing your photos
• What can you photograph legally
• Holding accounts
• Developing a code of practice
• Investing in your portfolio

Unit 6: Marketing masterclass session one

How to market yourself professionally. We go into great detail on how you can catapult your business growth by explaining a number of successful strategies.

• Developing your business mindset
• Getting your image right
• Your Business colours
• Business stationary
• Bullet proofing your customers
• Customer loyalty programs
• Customer mix
• Unique selling position-how to sell your self
• Emotional buying
• Designing your customers experience
• Customer profiling
• Focus on marketing
• Your hourly costs to run your business
• Business financial advice

Unit 7: Marketing masterclass session two

• How to write hypnotic sales copy. We also go over in great detail how to develop yellow pages ads that work.
• We also show you how to write a detailed business plan.
• How to set goals and achieve business success.

Unit 8: Marketing masterclass session three

How to create your own products so you can make money from Digital Photography. Some of the topics covered are:

• Developing photography products
• Photographic albums
• Video slide shows
• Producing books
• Canvas Prints
• Gift Certificates
• Oil Portraits
• Story board prints
• Photo collage
• Family portrait packages
• This video also includes an interview with David Oliver a Master Photographer (one of only 5 in the world) He shares his insights, experience and what it takes to be a successful photographer, this is one of the most interesting and important interviews in the whole course.
  David Oliver's website is http://

Resources Including All Business Templates

• Study instructions
• Photography 12 point business plan template
• Marketing/sales letter templates
• Colour management chart
• Invoice template
• Plus more

Module 2: Business Skills Courses

Course 1 - Communication strategies Online Course
Reviews

• Build Better, Stronger and More Fulfilling Relationships
• What is Communication?
• How Do We Communicate?
• Understanding communication barriers
• Paraverbal communication skills
• Non verbal communication
• Speaking like a STAR
• Listening skills
• Asking good questions
• Appreciative inquiry
• Mastering the art of conversation
• Advanced communication skills

Course 2 - Entrepreneurship Online Course
Reviews

• Make Your Business Venture an Astounding Success
• Deciding on the type of business
• Understand how to start a business
• What is the market/competition like
• Basics of starting a business
• Create a business plan
• Get financing
• Hire employees
• Training employees
• Market the business
• Run the business
• Grow the business

Course 3 - Negotiation Skills Online Course
Reviews

• Enhance Your Career With Better Negotiation Skills!
• Negotiation Skills are Vital in Everyones Career
• Understanding negotiation
• Types of negotiations
• The three phases
• Skills for successful negotiation
• Getting prepared
• Laying the groundwork
• Exchanging information
• Bargaining
• About mutual gain
• Closing
• Dealing with difficult issues
• Negotiating outside the boardroom
• Negotiating on behalf of someone else

Course 4 - Personal Branding Online Course
Reviews

• Managing Your Personal Brand To Help You Achieve Success
• Define your image
• Control your image
• Understand how to sharpen your brand
• Use social media appropriately
• Manage your brand in a crisis
• Develop a professional appearance
• Controlling and developing your image
• Personal and professional influences
• Sharpening your brand
• Have an Objective
• Appearance matters
• Never Burn a Bridge
• Social media
• Blogging
• Networking
• Brand management during a crisis
• Branding personality traits
• Identify Your Unique Values

Course 5 - Marketing Basics Online Course
Reviews

• Get a Better Understanding of Marketing and Grow Your Business
• What is marketing?
• Understanding customer needs
• Defining your product or service
• Common marketing types
• Direct marketing
• Active marketing
• Incoming marketing
• Outgoing marketing
• The marketing mix
• B2B marketing
• B2C marketing
• Promotional marketing
• Communicating the right way
• Sell value, not the price
• Fun and entertaining is powerful
• Answers questions honestly
• Customer communications
• Give your customers a voice
• Marketing goals
• Brand switching
• The marketing funnel
• Not taking social media seriously
• Cross cultural and international translations
• Marketing mistakes

Course 6 - Internet Marketing Fundamentals Online Course
Reviews

• Gain the Skills required to Market Your Business Online
• SWOT analysis in marketing
• Marketing research
• Consume all media
• Real time marketing
• Engagement builds followers
• Dynamic Content
• Product development and improvement
• Brand management
• Consistent through all media
• Needs to be actively managed
• Social media
• A personal touch
• Content is King
• Constant monitoring
• SEO basics
• SEO Optimisation
• Analytics
• Website characteristics
• Capturing leads
• Lead management and generation
• Quality vs Quantity
• Campaign characteristics
• Capture repeat customers
• Monitor and tweak

Course 7 - Media and Public Relations Online Course
Reviews

• Learn the Skills to Master Media & Public Relations
• Networking for success
• Creating an effective introduction
• Making a great first impression
• Minimising nervousness
• The four levels of conversation
• Remembering names
• The meet and greet
• The three-step process
• Dressing for success
• The meaning of colours
• Interpreting common dress codes
• Writing
• Busniess letters
• Writing proposals
• Executive summaries
• Setting goals
• Understanding goals
• SMART goals
• Helping others with goal setting
• Media relations
• Web presence, blogs and the internet
• Issues and crisis communication planning
• Gauging the impending crisis level
• Tracking the overall effect
• How information will be distributed
• Social media (the PR toolkit)
• Employee communications
• Non-verbal communication skills (Body language)

Course 8 - Overcoming Sales Objections Online Course
Reviews

• Understand Objections and How To Handle Them
• Three main factors
• Skepticism
• Misunderstanding
• Stalling
• Seeing objections as opportunities
• Translating the objection to a question
• Translating the objection to a reason to buy
• Getting to the bottom
• Finding a point of agreement
• Outlining features and benefits
• Identifying your unique selling position
• Agreeing with the objection to make the sale
• Render it inobjectionable
• Have the client answer their own objection
• Deflating objections
• Bring up common objections first
• The inner workings of objections
• Unvoiced objections
• How to dig up the "Real Reason"
• Bringing their objections to light
• The five steps
• Dos and don'ts
• Sealing the deal
• Understanding when it's time to close
• Powerful closing techniques
• The power of reassurance

Course 9 - Body Language Basics Online Course
Reviews

• Understanding Body Language is a Great Advantage
• Communicating with body language
• The power of body language
• Reading body language
• Head position
• Translating gestures into words
• Open vs Closed body language
• Body language mistakes
• Poor posture
• Invading personal space
• Quick movements
• Fidgeting
• Gender differences
• Female Body Language
• Male Body Language
• Nonverbal communication
• The signals you send to others
• What your posture says
• Facial expressions
• Body language in business
• Cultural differences
• Lying and body language
• Forced smiles
• Changes in posture
• Improve your body language
• The power of confidence
• Practice in a mirror
• Be aware of your movements
• Matching your words to your movement
• Actions will trump words
• Involuntary movements

• 12 months tutor support
• Email student support with any questions you have about the course
• Tutor Support gives you the benefit of two-way conversation on any of the topics covered