Startup Success: Five Proven Business Models

Programme Topics

Module 1: Growing Your Venture: Funding Options and Market UncertaintiesLearn and apply tools for exploring market uncertainties and evaluate whether or not to seek VC in a new venture.

Module 2: From Uber to DogVacay: Lessons in Developing Sustainable Matchmaker ModelsApply strategies for balancing supply and demand in two-sided (matchmaker) markets and assess the potential challenges and opportunities faced by various matchmaker companies.

Module 3: The Importance of Courage and Trust: Pay-in-Advance ModelsLearn and apply tools for developing relationships with early customers and managing cash flow using a pay-in-advance model.

Module 4: Making the Economics Work: Subscription ModelsEvaluate the merits and drawbacks of various subscription models across industries and understand strategies for maximizing return on investment in customer acquisition.

Module 5: When Less is More: Scarcity ModelsAssess customer-funded scarcity models that maximize cash flow and the conditions under which they are likely to work.

Module 6: Implementing Customer-Funded ModelsApply the strategies learned in this programme to selecting and applying a customer-funded model to a business idea