Strategic Analysis and Purpose

Upon completion of this course, you will be able to understand:

The strategic environment and why it is important.
Key industry factors that help deliver the objectives of an organisation.
The main background areas to be analysed.
The strategic significance of market growth.
How the more immediate influences of an organisation are analysed.
How to analyse competitors.
The role of co-operation in environmental analysis.
How important the customer is.
How resources and capabilities add value to an organisation.
The resources and capabilities that are particularly important in adding value and competitive advantage.
The main ways in which resources and capabilities deliver competitive advantage.
How competitive advantage can be enhanced.
The other important resources an organisation possesses, especially in the area of human resources.
How strategic purpose changes and why.
How to analyse the dynamics of the environment and its impact on competitive advantage.
How to analyse fast-moving markets and resource changes.
How to develop new aggressive competitive strategies.
How to develop co-operative strategies, and use game theory.
How purpose is shaped by the organisation and its environment.
The vision your organisation has for its future.
The mission and objectives of your organisation.
The relationship between purpose and the corporate governance of an organisation.
The role and approach to green strategy.
Your organisation’s views on ethics and corporate social responsibility, and its effect on purpose.
The knowledge your organisation possesses, how it can create and share knowledge, and the impact on its purpose.
The strategic implications of new technologies, and how it can shape the purpose of an organisation.
How innovation can contribute to an organisation’s purpose.