Strategic Financial Management

Can you contribute to the making and monitoring of strategic decisions? Can you augment the traditional accounting model so as to provide information relevant to an increasingly dynamic world? In Strategic Financial Management David Allen argues that, if accountants concentrate on looking backwards, they will find it difficult to play their rightful part at the strategic level of management.

Less functional approaches to management have had a big impact on control systems and have left the traditional accounting model looking inappropriate and even misleading. Strategic Financial Management brings together financial management and strategic management and provides the financial criterion for all management decision making – maximising the net present value of projected cash flows – focusing in particular on the two key ingredients: cash flow and net present value.

Always provocative and stimulating, David Allen will challenge your assumptions and encourage you to think again about the role of accountancy in a new dynamic world.