Strategic Marketing

During this interactive, linked and practical strategic marketing course, you will learn to:

• Strategic marketing decision-making process
• Challenging traditional strategic thinking
• Understanding stakeholder value
• Managing internal environments including competition, suppliers, customers and stakeholders
• Managing external environments including legal factors, social influences and technological advances
• The benefits of using marketing research and techniques for success
• Competing in competitive markets
• Developing a top down customer orientation
• Ethics in marketing
• Customer relationship management and marketing practices
• Managing the organisational change and internal marketing
• Budgetary considerations and how to set the level of marketing spend
• Measuring financial return on investment
• Marketing due diligence
• Integrating the marketing mix-Product, Price, Place and Promotion.
• Developing promotional strategies that create involvement
• New product and service development techniques
• The importance of innovation
• Branding strategy and corporate image
• Marketing services
• International marketing strategy models