Strategic Marketing MSc

University of Surrey

Master

In Guildford

£ 12,300 VAT inc.

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Description

  • Type

    Master

  • Location

    Guildford

  • Duration

    1 Year

At Surrey Business School, we emphasise innovation and leadership, and provide an in-depth and hands-on approach to teaching. We’ll bring out your creativity and problem-solving abilities and develop your skills as a successful, contemporary marketer.

We’ll teach you the ‘ins’ and ‘outs’ of marketing strategies, processes and techniques. You’ll also learn about communication and customer-facing functions.

You’ll study a range of core concepts from other management disciplines including innovation management. You can tailor our course to suit your career aspirations by choosing from a variety of interesting modules, covering global strategy, marketing analytics and more. You’ll also have the chance to complete a valuable placement or dissertation module as a final project.

Facilities

Location

Start date

Guildford (Surrey)
See map
GU2 7XH

Start date

On request

About this course

Creative, client-facing, analytical, practical or more: whatever marketing specialism you aspire to, our MSc Strategic Marketing can help you get there.

This course has a strategic, digital and analytical focus, combining subject-specific marketing knowledge and digital marketing skills with hands-on, practical marketing experience.

This course is distinctive in its focus on digital marketing and social media, which will give you advanced understanding of contemporary marketing principles. Understanding digital is vital for marketing in a data-driven world, and this course will give you the knowledge and skills you need to be an asset for future employers.

A minimum of a 2:2 UK honours degree, or a recognised equivalent international qualification.

MSc - Association to Advance Collegiate Schools of Business (AACSB)
Accredited by the Association to Advance Collegiate Schools of Business (AACSB).

MSc - Chartered Institute of Marketing (CIM)
Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.

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Subjects

  • Innovation
  • Marketing
  • Global
  • Marketing Tools
  • Marketing Analysis
  • Marketing Strategy
  • Marketing Processes
  • Marketing Segmentation
  • Marketing Communications
  • Marketing Research
  • Social Media

Course programme

Year 1 (full-time)

Module
  • APPLIED MARKETING RESEARCH
  • DIGITAL MARKETING & SOCIAL MEDIA
  • SERVICES AND RELATIONSHIP MARKETING
  • STRATEGIC MARKETING
  • ACCOUNTING & FINANCE FOR BUSINESS
  • CONSUMER BEHAVIOUR
  • DISSERTATION IN MARKETING AND RETAIL MANAGEMENT
  • E-BUSINESS
  • GLOBAL STRATEGY
  • INNOVATION MANAGEMENT
  • INTEGRATED AND DIGITAL MARKETING COMMUNICATIONS
  • INTRODUCTION TO MARKETING ANALYTICS
Optional modules for Year 1 (full-time) - FHEQ Level 7

Students choose 2 optional modules

Students on the placement pathway must undertake the 60 credit placement module. Students NOT on the placement pathway must undertake the 60 credit dissertation module.

Additional information

Overseas Fee - £19,000

See related categories

  • Marketing Segmentation Postgraduate Degrees
  • Marketing Processes Postgraduate Degrees
  • Marketing Tools Postgraduate Degrees
  • Strategic Marketing Postgraduate Degrees
  • Distance learning Strategic Marketing Postgraduate Degrees
  • Postgraduate Degrees in Surrey
  • Postgraduate Degrees in Guildford
  • University of Surrey Postgraduate Degrees

Strategic Marketing MSc

£ 12,300 VAT inc.

The best Strategic Marketing courses

See all

See all