Strategic Public Relations Management
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The staff and consultants are very helpful and friendly creating a positive environment for learning. There is as much room as there can be for interaction and the contents of the course are very informative and educative. I am definitely going to recommend LCT to as many people as possible.
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The overall experience at LCT was very good. The training was conducted by experts and I particularly enjoyed the fact that it was practical rather than theoretical. There were video recordings to illustrate how interviews can be best managed, and role plays which were also very good for learning. The farewell lunch also gave me a chance to interact with other delegates at LCT and make good connections.
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Five Stars training program. Consultant helped us to understand the real PR - their experience background and knowledge was amazing. The LCT support team was amazing, helpful and friendly. Great training location.
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Short course
In London
Importance, benefits and challenges of Public Relations management!
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Type
Short course
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Level
Beginner
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Location
London
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Duration
2 Weeks
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Start date
October
other dates
Emagister has a new course in its platform! With the Strategic Public Relations Management course, you will acquire the necessary knowledge to plan and manage the structures, methods and techniques of Strategic PR.
Thanks to this programme, you will discover how to develop and create a successful PR Strategy and how to overcome the challenges of implementation. At the same time, you are going to study to measure the results and impact – Key Performance Indicators (KPIs) and how to maximise the Return on Investment (ROI) of Strategic PR.
Are you interested in Strategic PR Management? Take a look at emagister.co.uk for further information!
Facilities
Location
Start date
Start date
About this course
• PR Managers
• PR Assistants
• PR Executives
• Marketing Managers
• Marketing Assistants
• Marketing Executives
• Those in PR in public sector, private sector and not-for-profit organisations
• Those in PR at the national, regional and community level
• Those working for international, global or supranational organisations
Reviews
-
The staff and consultants are very helpful and friendly creating a positive environment for learning. There is as much room as there can be for interaction and the contents of the course are very informative and educative. I am definitely going to recommend LCT to as many people as possible.
← | →
-
The overall experience at LCT was very good. The training was conducted by experts and I particularly enjoyed the fact that it was practical rather than theoretical. There were video recordings to illustrate how interviews can be best managed, and role plays which were also very good for learning. The farewell lunch also gave me a chance to interact with other delegates at LCT and make good connections.
← | →
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Five Stars training program. Consultant helped us to understand the real PR - their experience background and knowledge was amazing. The LCT support team was amazing, helpful and friendly. Great training location.
← | →
Course rating
Recommended
Centre rating
Dennisilla Baidoo
Gloria Nakibuuka Namugera
Faisal al Sabah
Varsenik Sargsyan
Dalal Al-Asfour
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 15 years
Subjects
- Marketing Strategy
- PR training
- Writing
- Investment
- Strategic Management
- Public relations management
- PR Managers
- Public Relations
- PR Channels
- Target markets
- Media
- PR Events
- Social Media
- Media Relations
- PR Plan
- Strategic Decision
- Strategic Business
- Radio
- Mobile Technology
Course programme
- Objectives and key elements of Public Relations
- Importance, benefits and challenges of Public Relations management
- How PR differs from marketing, advertising and sales
- Advantages and disadvantages of all PR options
- Importance of PR internally PR Channels
PR Channels
- Print media and its current and likely future role in PR
- Television and the impact it can have
- Radio - relying on voice only
- Mobile technology and increasing accessibility
- Social media and multi-media - growth, complexity and impact
Writing for all Media
- What makes a good story?
- How to win and keep reader’s attention
- Writing for print: marketing materials, news, features, editorial and letters
- Press releases which are published not ignored
- Writing effectively for electronic media
Target Markets
- Requirements of target audiences and stakeholders
- What are your competitors doing and how successfully?
- 15 different types of research to find out the answers
- Identifying the most appropriate way to reach your audiences
- Pitfalls to avoid on messages and content
PR Events and Activities
- Organising, preparing for and delivering presentations
- Visits to your organisation by media and journalists
- Lobbying: advantages, risks and impact
- Sponsorship: maximising return on investment (ROI)
- Corporate social responsibility
Social Media and Multi-media
- Understanding the scope, power and immediacy of these media
- Monitoring what is said, where and by whom
- Responding to negative feedback positively
- Pro-actively participating in social and multi-media
- Dos and don’ts
Five Steps for a Successful PR Plan
- Agree your objectives, set targets and quantify results
- Appropriate channels, methods and mix
- Maximise budget and resources
- Recruit and manage your PR team: internal and external
- Effective project management of the implementation
Media Relations
- What do you want from editors, journalists and their media?
- What do they need from you?
- Understand the pressures and deadlines they are under
- Work together to build long-term durable relationships
- Ten top tips for developing lasting relationships
Press Conferences and Interviews
- Managing press conferences and dealing with journalists’ enquiries
- Giving winning television interviews
- Radio interviews with impact
- Handle difficult questions on the telephone
- Avoid the 5 most common mistakes
Strategic Public Relations Management