Summer Course in Fashion Advertising

The world of fashion advertising is influenced by elements over and above simple graphics: discover which ones

Image and message are fundamental aspects in brand communication. This Summer Course in Fashion Advertising analyses the most important advertising campaigns in the luxury and mass-market fashion sectors, thus defining the principles of modern communication. Furthermore, we explore the need to better define a contemporary fashion advertising message: colour sense, photography, styling and visual perception.

Week 1
Concept overview: the meaning of an advertising message and how to recognise it through the critical analysis of fashion campaigns. Style trends: study of graphic and colour trends in contemporary fashion communication.

Week 2
Fashion Photography and fashion communication: study of image and styling in contemporary photography and their application in fashion advertising. Workshop: quick creative exercises aimed at harmonising advertising campaigns, aesthetic sense and visual perception.

Week 3
Final project: definition, development and creation of a fashion communication campaign through the analysis of all its elements. Discussion and final evaluation of the project.

Duration of the course
You will receive a total of 80 hours of lessons, with full-day classes held from Monday to Friday.

Who can apply?
We want people who have a feeling for fashion, design and creativity. You do not need a portfolio, you just need a vivid desire to develop your creativity.

Tell me more about the fee
Your payment of the Full Package or Tuition-only fee must accompany your application form. Your fees do not include air fares, transportation, personal expenses, art supplies or meals. For these expenses, students should budget an extra USD 1000 / EUR 700 per month.

What if I cancel?
If you cancel 60 days before the date of the beginning of the course you'll get a full refund. If you cancel 59-30 days before the course's starting date you'll get a 50% refund. No refunds will be issued if you cancel within 29 days or less from the beginning of the course.

Do I Need a VISA?
Check at your Italian, French or British Embassy/Consulate whether you need an entry visa for a three-weeks stay in Italy, France or UK. If you do, we will provide you with the relevant documents to obtain your visa.

Milan
· July 4-22 2011 (Italian, English)

London
· August 1-19 2011 (English)

Full Package: Euro 4900
The full package includes tuition, translation services and accommodation in a Residence or in a flat for two people, complete with double-occupancy bedroom and kitchen, for the duration of the course. You'll receive detailed information regarding housing, school location, check in and procedures at least 6 weeks before the course begins.

Tuition-only Fee: Euro 3500
This covers tuition and translation services only.