Summer course in Fashion Business

Marketing, business, sales & promotions: we answer all these key questions and many more

How do you position a collection? How do you manage a fashion business? How do you analyse your competition? How are the top brands structured? How do you sell a collection? This Summer course in Fashion Business is ideal for students without a marketing background.

Week 1
Analysis of economic and social trends, understanding economic and social evolution and how this influences fashion consumption. The new markets and brand extensions. Expansion strategies: new brands, luxury brands and distribution chain stores. Comparison of models

Week 2
Analysis of fashion: textiles, clothing, accessories, cosmetics, eyeglasses, jewels. The critical factors for the success of leading brands such as Prada, Louis Vuitton, Gucci, Dolce & Gabbana and Cavalli; Benetton, Zara and H&M; Adidas, Nike and Puma. Creating a winning position for your product through definition and analysis of the competitors.

Week 3
The product: definition of portfolio and life cycle. Function and determination of price. Integrated communication: brand identity, brand image and brand equity. Distribution: the different distribution channels, evolution and future prospects. Licensing and the importance of branding: policies, advantages and risks.

Duration of the course
You will receive a total of 80 hours of lessons, with full-day classes held from Monday to Friday.

Who can apply?
We want people who have a feeling for fashion, design and creativity. You do not need a portfolio, you just need a vivid desire to develop your creativity.

Tell me more about the fee
Your payment of the Full Package or Tuition-only fee must accompany your application form. Your fees do not include air fares, transportation, personal expenses, art supplies or meals. For these expenses, students should budget an extra USD 1000 / EUR 700 per month.

What if I cancel?
If you cancel 60 days before the date of the beginning of the course you'll get a full refund. If you cancel 59-30 days before the course's starting date you'll get a 50% refund. No refunds will be issued if you cancel within 29 days or less from the beginning of the course.

Do I Need a VISA?
Check at your Italian, French or British Embassy/Consulate whether you need an entry visa for a three-weeks stay in Italy, France or UK. If you do, we will provide you with the relevant documents to obtain your visa.

Milan
· July 4-22 2011 (Italian, English, Spanish, Portuguese)
· July 18 - August 5 2011 (Italian, English)
· September 5-23 2011 (Italian, English)

Paris
· July 4-22 2011 (French, English, Portuguese)
· August 22 - September 9 2011 (French, English)
· September 5-23 2011 (French, English)

London
· July 4-22, 2011 (English)
· August 1-19, 2011 (English)
· September 5-23, 2011 (English)

Full Package: Euro 4900
The full package includes tuition, translation services and accommodation in a Residence or in a flat for two people, complete with double-occupancy bedroom and kitchen, for the duration of the course. You'll receive detailed information regarding housing, school location, check in and procedures at least 6 weeks before the course begins.

Tuition-only Fee: Euro 3500
This covers tuition and translation services only.