Twitter And Linkedin: the Secrets of Success

For anyone looking to drive effective business-to-business communication through the most relevant social networks.

A practical guide to the two most effective social networks to grow your business. Includes:

- Why use Twitter and Linkedin
- How to set up an effective and efficient social media strategy
- Whether to have a corporate identity or employee embassador
- Reputation management for your business
- Maintaining audience contact
- Targeting influencers, journalists and investors
- Demonstrating thought leadership
- The importance of crisis management and response
- Twitter and Linkedin paid advertising options
- Measuring success and ROI