MSc Marketing

At BPP, we view our master's degrees as more than just a qualification. The BPP MSc Marketing will serve as the foundation for your future success in a marketing role. Our programme is rigorous, practically oriented and designed to provide you with the leading skills and competencies required for success within this dynamic and fast-paced profession.

The MSc Marketing is open to graduates or professionals with backgrounds in any discipline looking to work in or, advance within the marketing profession.

We have designed the programme to recognise the diversity of disciplines within the marketing domain, providing you with the required breadth and the depth of knowledge to become an effective all-round marketer. The addition of elective modules will also give you scope to tailor your studies according to your area of interest and to develop expertise in a specialist marketing function.

Once qualified, you will be equipped with the critical, creative, reflective and high-level communication skills required to make an immediate impact in a variety of marketing disciplines including:

* brand management
* product development
* services marketing management

Our MSc Marketing offers:

* regularly updated syllabus through the inclusion of new elective modules offering you the very latest in marketing theory and practice
* a choice of electives in contemporary subjects such as direct and digital marketing and creativity and innovation allowing you to develop specialist knowledge and skills in areas currently shaping the marketing industry
* opportunity to gain additional qualifications whilst studying for your MSc Marketing to further enhance your skills and employability as a marketing professional including the Institute of Direct Marketing (IDM) Certificate in Direct and Digital Marketing and the Market Research Soceity (MRS) Advanced Certificate in Market and Social Research Practice
* teaching provided by a mix of academic and marketing practitioners with over 40 years combined industry experience to offer you genuine industry insight and robust academic teaching
* direct entry onto our CIM Professional Postgraduate Diploma in Marketing programme should you wish to further enhance your credentials by studying for a prestigious professional marketing qualification
* additional training on business soft-skills such as interpersonal, conflict prevention and management within the programme to strengthen your employability
* all lectures accompanied by small-group tutorials and a high degree of student-tutor contact time
* extensive e-learning support, including podcasts from lectures and interactive self-testing opportunities

Flexible learning

In addition, all BPP's master's programmes include:

* three starts a year - January, May and September
* choice from a range of class times including day and evening
* option to adjust the intensity of your study through our ‘flexi-mode' programme design, meaning you can choose to study anything from a traditional one-year full-time programme through to part-time spread over any period up to a maximum of five years

Programme content

If you study for the MSc Marketing programme full-time, stages 1, 2 and 3 will be covered in one year. If you study up to Postgraduate Certificate (stage 1 only) or Postgraduate Diploma (stage 1 and 2 only) level, you can complete the programme full-time in either 4 or 8 months respectively.

As the programme is mode neutral, you can also opt to study stage 1, 2 and 3 part-time or through a combination of full and part-time at a pace convenient to you.

Stage 1

Core modules:

* Marketing Principles and Management (30 credits)
* Buyer Behaviour (15 credits)
* Integrated Marketing Communications (15 credits)

Successful completion of all stage 1 modules equivalent to Postgraduate Certificate in Marketing

Stage 2

Core modules:

* Brand Management (15 credits)
* International Marketing Management (15 credits)
* Advanced Marketing Strategy and Simulation (30 credits)

Successful completion of all stage 1 and 2 modules equivalent to Postgraduate Diploma in Marketing

Stage 3

Electives (Choose 2 of 4)

* Direct and Digital Marketing (15 credits)
* Services Marketing (15 credits)
* Advertising Management (15 credits)
* Creativity and Innovation (15 credits)

Core module

* Market Research and Consultancy Project (30 credits)

Successful completion of all stage 1, 2 and 3 modules provides an MSc Marketing

How is the programme taught?

With over 40 years of combined practitioner experience, our teaching team will deliver a programme that is not only academically rigorous but is highly geared towards the reality of working as a modern-day marketer.

You will be taught using a combination of lectures, small group sessions and online training. The small group sessions in particular will have a strong emphasis on student-centered learning. This means many of the classes will include practical skills sessions in which you will actually do the work of a marketing professional rather than just talk about it!

The standard ratio of lectures to small group sessions is 1:1, allowing for 90 minutes of lectures and 90 minutes of small group sessions in a typical week for a 15 credit module (double for a 30 credit module). In addition, you will have the opportunity to access some of the live lectures in recordings via the Business School's Virtual Learning Environment (VLE).

Emphasis throughout the programme is placed on developing practical and pro-active marketing professionals through delivery which encourages self-development, participation and team work. Teaching delivery through the programme's modules will include a combination of:

* interactive whole group sessions (WGS)
* marketing simulation exercises
* group work
* reading on articles and case studies
* sessions held by leading industry speakers
* question and answer forums
* online and face to face discussion exercises

Once qualified, you will have developed the confidence and ability to apply your highly relevant knowledge and skills to meet various marketing challenges within the workplace. You will also have interacted and worked alongside people from a diverse range of backgrounds including experienced industry professionals all within an business-orientated environment.