Twitter For Business Training Course

ONE-TO-ONE Training Workshop, relevant to you and your business. Unless you never read the news, you cannot fail to have heard of Twitter. Twitter is a "micro-blogging" service that allows you to make posts with a maximum of 140 characters, known as ‘tweets.’ It is widely acknowledged to be the fastest growing social media tool in the world. According to research group Nielsen, the biggest age group on Twitter is 35 to 49, so it is ideal for reaching middle-aged target groups.

Twitter offers a new and innovative way to drive new traffic to your website, blog or newsletter, engage with a new audience and demonstrate your knowledge. Google, Bing and Yahoo have all now integrated Twitter updates (Tweets) into their search results. This means your company tweets have the potential to be found by people in a Google search.

Twitter can also help improve your personal branding, gain feedback, make new connections, notify your customers of special offers and stock levels, offer fast help and support and inform people of your whereabouts. Finally, best of all, it’s extremely cost effective, fast and totally mobile. The usage of Twitter on mobile phones is yet another reason for its popularity.

Imagine being able to send instant news about a fresh offer to hundreds of potential customers? Or pick up business contacts or customer feedback within minutes because of a simple tweet? This workshop will show you how to get the most out of Twitter for business marketing.

Course Content

• Twitter Introduction
• Setting up your account
• Creating a custom background
• Adding custom images
• Website integration
• Mapping out a game plan
• Competitor spying
• The importance of list building
• Tweeting - Tips on what to write, adding links, photos and using URL shorteners
• Following - Who to follow and why
• Twitter Tools
• Re-tweeting
• How to combine E-Mailing and Twitter
• Telecommunications with Twitter
• Top Twitter business applications, including Twellow