Ultimate Digital Marketing Programme

The Thursday webinars are very interactive and are heavily influenced by students attending live. As long as you’re a member, you will be registered for them indefinitely, so you can log in anywhere in the world to practice and keep up with this rapidly changing subject. There is no end date to these Thursday practical’s because Digital Marketing is so dynamic and constantly evolving.

Content Marketing Semester

• Week 1: Buyer Personas & Strategy

  Wednesday, March 15, 2017, 12:30 AM

  Friday, March 17, 2017, 12:30 AM

  To create marketing content that truly speaks to your audience, you first need to understand who it is that you are speaking to. By developing buyer personas, also known as marketing personas, we paint a picture of who our ideal audience is so that we can tailor our content accordingly.

• Week 2: Blogging for Business Success

  Wednesday, March 22, 2017, 12:30 AM

  Friday, March 24, 2017, 12:30 AM

  The best way to organically attract visitors to your website is to make sure you have a tonne of fresh and relevant content. The ideal (and most cost effective) way to do this is through blogging. Though there are many benefits of blogging on your website, we are going to focus on generating traffic, converting traffic in to leads, establishing your authority and the long-term results of business blogging.

• Week 3: Content Rich Strategies (Visual, Video and Audio)

  Wednesday, March 29, 2017, 12:30 AM

  Friday, March 31, 2017, 12:30 AM

  We, as humans, are sensitive beings and are far more likely to react to content that speaks to our senses. Visual, Video and Audio content are the best way to encourage a potential customer to invest their time, interest, and money into the story that you are telling. In this lesson, we will examine the psychology behind this and find out why/how it plays such a crucial role in content marketing.

• Week 4: Viral Marketing - No Coercion Necessary

  Wednesday, April 5, 2017, 12:30 AM

  Friday, April 7, 2017, 12:30 AM

  There is no way to guarantee that a marketing or advertising campaign is going to go viral. However, there are things you can do to make sure you are fostering the right conditions for your content to spread like a virus. We are going to show you the core principles that will allow your message to become contagious and spread your story to the masses.

Social Media Semester

• Week 1: Social Media for SME’s and NPO’s

  Wednesday, April 12, 2017, 12:30 AM

  Friday, April 14, 2017, 12:30 AM

  One of the biggest challenges for smaller companies is reaching the right audience on Social Media, and this is even more difficult for NPO’s who work with tight budgets. This week will show you how to effectively reach your audience for conversions while not breaking the bank. We look at the features available for SME’s and NPO’s on the main platforms and how to maximise the impact of your content.

• Week 2: SEO and Social Media

  Wednesday, April 19, 2017, 12:30 AM

  Friday, April 21, 2017, 12:30 AM

  Social Media platforms are now indexed by Google so they must be part of your SEO Strategy. Creating a connection between your website and your Social Media platforms is the key to success. This week you will learn about Social Signals for SEO, social sharing and the indexing process, the relevance of backlinks from Social Platforms and some interesting tools.

• Week 3: Advanced Social Media Management

  Wednesday, April 26, 2017, 12:30 AM

  Friday, April 28, 2017, 12:30 AM

  Management is one of the most important parts of Social Media Marketing. As marketers, we are tasked with operating several platforms and using the right tools is critical to our success. We will have an in-depth analysis of the tools available and a detailed demonstration of the alternative services offered by these tools.

• Week 4: Auditing Your Social Media

  Wednesday, May 3, 2017, 12:30 AM

  Friday, May 5, 2017, 12:30 AM

  When we develop our Social Media Strategy, being able to critically analyse the performance of our efforts will ensure continued success. Auditing our content, our advertising and our engagement is vital for Social Media Marketing. You will learn what to look out for when auditing Social Media and what tools we can use for Social Media Auditing.

Digital Marketing Semester

• Week 1: Advertising - Create Ads in the Digital Space

  Wednesday, May 10, 2017, 12:30 AM

  Friday, May 12, 2017, 12:30 AM

  After covering the basics on the foundation course, it's time to get into the practical application with online advertising. We will now learn how to build successful campaigns that produce significant returns on investment, so that you can enjoy incredible growth through effective online advertising.

• Week 2: SEO - Let Your Buyers Find You

  Wednesday, May 17, 2017, 12:30 AM

  Friday, May 19, 2017, 12:30 AM

  Search Engine Optimisation is essential in digital marketing. We need to understand how to feed the search engines the correct information so when a potential customer is searching, they find you. We will show you the practical tools you can use and teach you how to create a perfectly workable strategy around Search Engine Optimization

• Week 3: Growth Hacking - Create Explosive Growth

  Wednesday, May 24, 2017, 12:30 AM

  Friday, May 26, 2017, 12:30 AM

  What is growth hacking? Imagine having explosive growth with little resources. What if were we to throw out the rule book and do things differently? On this lesson, we will show you to be a growth hacker and look at the innovation behind this concept, so you can enjoy explosive growth in the digital space.

• Week 4: Remarketing

  Wednesday, May 31, 2017, 12:30 AM

  Friday, June 2, 2017, 12:30 AM

  We need to build a practical strategy around how to remarket to your customer or potential customer. Remarketing is a powerful way that we can fully optimise our user flow. Imagine being able to optimise your lead flow completely. On this lesson, you will learn how to send advertising in a way that creates value for your user. Remarketing is where it gets exciting, and we can enjoy the success that this innovative way of advertising offers when implemented in the correct way.