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User Experience Research

Akendi
4.5
3 reviews
  • Really helped me to pitch the value of research to my company.
    ← | →
  • Very thorough and easy to apply afterward.
    ← | →
  • Great overview of how to conduct UX research & the pros/cons of each method.
    ← | →

Course

In London ()

£ 475 + VAT

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Description

  • Type

    Course

  • Duration

    1 Day

Participants will acquire up-to-date knowledge and skills to understand and apply:

- Know what tools and techniques are ideal for collecting customer experience requirements & user experience requirements
- Create an effective research approach
- Focus the experience research to guide experience design direction and development efforts
- Effectively manage experience research contractors

About this course

In this course, we will learn how to reliably gather user & customer requirements that are thoroughly validated and ensure tangible and clear guidance for user experience design of your mobile, web or product designs.

Practitioners, Managers, Developers, Designers & Analysts responsible for (new) digital products.

Basic Knowledge of IT products & trends. English Language.

CPD.

Taught by experienced practitioners. Attendance = 6CPD hours.

Response (phone / email) by a trainer within 1 working day.

Questions & Answers

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Reviews

4.5
excellent
  • Really helped me to pitch the value of research to my company.
    ← | →
  • Very thorough and easy to apply afterward.
    ← | →
  • Great overview of how to conduct UX research & the pros/cons of each method.
    ← | →
100%
4.5
excellent

Course rating

Recommended

Centre rating

Former Student

4.5
21/03/2018
What I would highlight: Really helped me to pitch the value of research to my company.
What could be improved: .
Would you recommend this course?: Yes

Former Student

4.5
20/03/2018
What I would highlight: Very thorough and easy to apply afterward.
What could be improved: .
Would you recommend this course?: Yes

Former Student

4.5
19/03/2018
What I would highlight: Great overview of how to conduct UX research & the pros/cons of each method.
What could be improved: .
Would you recommend this course?: Yes
*All reviews collected by Emagister & iAgora have been verified

Subjects

  • User Research
  • Qualitative
  • Quantitative
  • Personas
  • Attitude & Behaviour Research
  • UX
  • User Experience
  • Experience strategy
  • Experience Research
  • Analytics

Course programme

  • Why research the customer and user experience?
  • Role of Experience Research

Research methods: from ethnographic research to product analytics including:
  • observation,
  • ethnographic field research,
  • task analysis,
  • contextual inquiry,
  • experience mapping,
  • usability testing
  • Qualitative and Quantitative research methods, and how they relate to analysing the customer & user experience

Requirements Capture & Their Techniques
  • Business strategy vs. experience strategy
  • Customer personas and customer segmentation
  • Customer experience research methods: qualitative & quantitative
  • User personas and profiles
  • User experience research methods: qualitative & quantitative
  • Research in the Field: Ethnographic and Context of Use research

User Experience Research Integration
  • Selecting the right Experience Research methods
  • Planning for Experience Research in the product creation process

Additional information

On request in-house dates.

See related categories

User Experience Research

£ 475 + VAT

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