VB Script: Introduction

Modules

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Module 1 – Why Research? (3 topics)

• The benefits of research
• When to research
• Understanding Usability

Module 2 – Planning Research (3 topics)

• Ethical and legal considerations
• Choosing what to measure
• Creating a UX testing culture

Module 3 – Setting up Research Facilities (4 topics)

• Permeant vs. Portable Testing
• Testing on a budget
• Testing rooms
• Field Testing

Module 4- The UX Testing Team (4 topics)

• Facilitators
• Observers
• Participants
• Stakeholders

Module 5 – Creating a Test Plan (6 topics)

• Why plan?
• Steps to a good plan
• Ensuring you are choosing the right research method
• Collecting the right data
• Sample sizes
• Qualitative vs Quantitative

Module 6 – Research Methods (11 topics)

• Diary Studies
• Interviewing
• Surveys
• Card Sorting
• Tree Tests
• Focus Groups
• Field Studies
• A/B Testing
• Eye Tracking
• Paper Based Testing
• Mobile Device Testing

Module 7 – Conducting Tests (4 topics)

• How to conduct and facilitate tests
• The difference between field and lab
• Moderation strategies
• Recording strategies

Module 8 – Evaluating the Data (4 topics)

• Understanding what you have learned
• Interpreting the data
• Presenting with recommendations or presenting as research
• Preparing to iterate the testing

Module 9 – Eye tracking Testing Workshop (4 topics)

• Learn how to use eye trackers
• Conduct heuristic and think aloud tests
• Working with heat maps and gaze paths
• Interpreting the results

Module 10 – Mobile testing (5 topics)

• The benefit of observed device testing
• Conducting and setting up multi camera tests
• Tree testing and journey testing
• Conducting face studies
• Analysing the results

Module 11 – Online Testing and Outsourcing (3 topics)

• When to use online testing
• Benefits of testing at scale
• Engaging with UX research organisations effectively.