Visual Design

Course leader


Francesco Cavalli


Creative director Francesco Cavalli has accumulated more than twenty years of experience in the area of visual communication as a creative director and strategic designer. He lives and works in Milan, where he founded Leftloft together with Bruno Genovese, David Pasquali and Andrea Braccaloni while studying town planning at Milan Polytechnic. Since 1997, the office has designed more than 900 projects for clients in Italy and abroad. From corporate identity to publishing and event curating, he has worked for Moleskine, Documenta, FC Internazionale, Milan Triennale, Cassina, Colmar and Subito, among others. In 2009, he left Milan temporarily to open a subsidiary office in New York. Over the years, he has combined his professional work with promoting design culture through the Ministero della Grafica association and teaching at the Milan Polytechnic Faculty of Design and in other schools. In 2015, he created Luft, Leftloft’s research think tank, a workshop for brainstorming about the meaning and practice of contemporary design processes that organises multidisciplinary discussion events.



Curriculum


Working and thinking together: the students develop – while designing – their skills in composition, drawing and the use of typography and of photography, as well as the foundations of data display and of prototyping as technical and artistic bases for giving shape to ideas. At the same time, students experiment with different approaches to research, to understanding the issue of design and its bonds, and to generating ideas that have real impact. The projects cover a variety of areas of image and cultural, commercial and editorial communication, creating products for physical and digital applications.



Topics

• Research.
• Art direction.
• Branding.
• Publishing.
• Typography and icons.
• Data display.
• Wayfinding and signage.
• Digital and user interface design.
• Concept generation.
• Integrated graphic/communication design.

Design lecturers
Learning directly from practitioners is the best way to pick up the most advanced visions and methods at source. Unlike conventional Masters, the Raffles Milano Masters bring hands-on knowledge direct into the lecture theatre, with ten market leader graphic designers occupying the lectern in the course of the ten months.

G Design Studio
Visual design
studiogdesignstudio.gr

Studio FM Milano
Visual design
studiostudiofmmilano.com

Landor
Visual design studio
landor.com

Leftloft
Visual design
studioleftloft.com

Daylight Design
Visual design
studiodaylightdesign.com

Area17
Visual design
studioarea17.com

Atelier Müesli
Visual design
studioateliermuesli.com

Pentagram
Visual design studio
pentagram.com

Lava
Visual design studio
lava.nl

Raffinerie
Visual design studio
raffinerie.com

Lecturers in method
There are some kinds of practical and theoretical knowledge and abilities that cannot be learned overnight, but need tailored tutoring. You never know when you will need them, but one thing is certain: you will.

Giovanni Pelloso
Historian and photography
criticgiovannipelloso.Linkedin

Corrado Musmeci
Print expert
fontegrafica.it

Roberta Maddaloni
Executive coach
robertamaddaloni.Linkedin

Gianfranco Mele
Executive coachgianfrancomele.Linkedin

Massimiliano Pappalardo
Executive
coachmassimilianopappalardo.Linkedin

Emanuele Baj Rossi
Executive
coachemanuelebajrossi.Linkedin

Andrea Braccaloni
Graphic
designerleftloft.com

Renato Salsa
renatosalsa.Linkedin

Francesco Dondina
Graphic designer
dondina.it

Lorenzo Betti
trim2.it

Firms
In nearly thirty years of work, the Raffles Group has built up a substantial network of partners that participate in our three-year and Masters courses. These firms’ reputations and the quality of the relationships e have developed with them are a guarantee of a decidedly fertile meeting between education and business.