Visual Merchandising: Intensive

A very comprehensive course covering all aspects of visual merchandising and display in retail today. it will give you a thorough understanding of visual merchandising, its practical application and the different roles of the visual merchandiser. You will start with the basics but will go on to explore creating themes, space planning and how to inject excitement into stores. There will be a mixture of projects, lectures, guest lectures and group discussions. In addition, study trips will allow you to build up your knowledge using the best fashion capital in the world as your resource. The course is aimed at those who want to move into visual merchandising as a career, so it is expected that whilst attending this course you can devote a further 2 hours a week to researching and working on your final project. There will also be the opportunity of a work experience placement within a visual merchandising company at the end of the course. Interested students will need to complete an application process, which will be explained during the course.

The course will include:

• visual merchandising principles
• carving a career in visual merchandising
• designing the customer experience
• customer/consumer behaviour
• display basics – line, composition, lighting, colour
• the importance of windows
  
• space planning
• developing concepts and themes
• store visits
• trend forecasting

Level: Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.

Booking:

Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.