Courses in Wentworth

...in preparing proposal documents. If technical specialists are required to make a large contribution, continuity of style and the persuasive message...

...it will re-enforce the vendor's value when considered in the light of competition. -recognise the impact of risk upon a decision and how the presentation...

...Programme content The Buying Cycle • The psychological phases of complex, comparative buying behaviour. Account entry strategy – how to find and use the...

...be able to explain the important differences between an effective salesperson and an effective sales manager. -be able to construct and implement a tactical sales...

...target market's decision criteria. • Product launches that 'hit the ground running', to maximise early return on investment. • More effective corporate hospitality...

...Materials Participants are provided with a workbook during the programme. It comprises reference material and activities to be completed over the two...