Sales and Marketing courses Wentworth

...Programme content The programme addresses distinct areas of the proposal's content: Persuasive case • Making the case client focussed. • Building the value of your solution...

...addresses distinct areas of the presentation's content: Presentation problems • Making the case client focussed. • Building the value of your solution...

...Programme content The Buying Cycle • The psychological phases of complex, comparative buying behaviour. Account entry strategy – how to find and use the...

...and below-the-line marketing promotion, including media advertising, direct mail, product information/brochures, PR, product launches and corporate event management...

...• Planning the sales strategy. • Strength and attractiveness matrices. • Resources application. • Planning and reviewing strategy with sellers...

...delegates to the key concepts of telephone selling and the research that underpins them, and provides them with exercises and scenarios so that they...