Writing Feature Articles

Editors can seem a grumpy lot.

But follow the tried and tested tips in our Writing Feature Articles course and you’ll see a big improvement in their mood.

Why? Because our one day article writing course shows you exactly what draws an editor to an article and what drives them away. Our tutor, himself a highly experienced editor, cuts straight to the key issues that can make or break your chances of being published.

Exact steps

He’ll talk you through the exact steps you must follow to make your words suitable for publication.

Bring along an article you've written and he’ll give you an expert critique of your writing. Where he identifies flaws, he’ll tell you how to fix them.

Practical advice

Packed with practical advice, our Writing Feature Articles course provides clear guidance on how to write effectively for newspapers, magazines and journals, as well as for newsletters and ezines.

Using article reviews, interview coaching sessions and skill-building exercises, our tutor will show you how sound journalistic principles can be applied to every aspect of your article writing.

If you write for online media, he'll also talk you through the key principles of article SEO.

What you learn

In one intensive day he'll show you how to:

• tailor your writing to your target publications
• satisfy the needs of different editors
• identify the most suitable stories
• carry out efficient research
• create strong headlines and opening paragraphs
• capture and hold the reader’s attention
• breathe life into uninspiring material
• make your articles flow smoothly
• avoid classic mistakes that drive editors mad.

You'll also learn how to:

• add reader value to your articles
• edit your articles to make them publication ready
• conduct successful interviews
• use quotes effectively
• speed up the writing process
• optimise online articles for the search engines.

Above all you'll learn how to create professionally written articles that will bring a smile to any editor's face.

What you gain

By the end of the course you'll know how to plan, structure and write compelling feature articles for a wide range of publications.

You’ll have strategies for handling every stage of the process from developing the initial idea through to researching, writing and fine tuning your article for publication.

By following our guidelines you'll become a versatile feature writer, able to write:

• business articles
• travel articles
• PR articles
• newspaper articles
• magazine articles
• newsletter articles
• online articles.

Who should attend

Writing Feature Articles is suitable for groups of two to six people. It is also available as a one-to-one master class.

You are most likely to benefit if you are:

• a staff journalist looking to enhance your feature writing skills