Writing for Internal Publications

Delivery method
Classroom based, maximum 5 delegates

Course description

Introduction

• The importance of company news
• What do people actually want to read?

Style and tone
What is the primary message?
Formal vs informal
Selecting a style and tone
Creating eye catching headlines

Industry and company news

• Making internal news interesting, relevant and readable
• Potential news ideas - awards, diary events, industry trends, appointments
• Making information come alive

Feature writing

• Choosing topics for features
• How to structure features
• Keeping features on-message

Suitable for
This course will teach you to write interesting, informative articles for in-house magazines and newsletters that people will actually want to read.

Requirements
You need no previous experience to attend this course.