Writing Press Releases

Delivery method
Classroom based, maximum 5 delegates

Course description
How the press works and why they need PR

• The structure of modern media
• PR vs advertising
• What are the advantages of PR?
• Examples of effective press releases
• Understanding common media terminology

What is the press looking for?

• What makes a story newsworthy?
• Which publications to target and when to target them
• Paper press releases and digital press releases

Writing press releases

• Following a standard press release outline
• Getting the timing right
• Writing a good lead paragraph
• Writing the body of a press release
• The recap
• Structuring a press release to make information easily accessible

Suitable for
A course is designed for those new to press or PR who wish to increase the amount and quality of press and publicity their organisation receives.

Requirements
You need no previous experience to attend this course.