Media Training

Writing Press Releases

Media Training
In London

£325
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Important information

Typology Short course
Location At 2 venues
Duration 1 Day
Description


Suitable for: A course is designed for those new to press or PR who wish to increase the amount and quality of press and publicity their organisation receives.

Important information Facilities (2)
Where and when
Starts Location
On request
London
158 Waterloo Road, SE1 8SE, London, England
See map
On request
London
291 Gray'S Inn Road, King'S Cross, London, WC1X 8QJ, London, England
See map
Starts On request
Location
London
158 Waterloo Road, SE1 8SE, London, England
See map
Starts On request
Location
London
291 Gray'S Inn Road, King'S Cross, London, WC1X 8QJ, London, England
See map

Frequent Asked Questions

· Requirements

You need no previous experience to attend this course.

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What you'll learn on the course

Press

Course programme

Delivery method
Classroom based, maximum 5 delegates

Course description
How the press works and why they need PR

  • The structure of modern media
  • PR vs advertising
  • What are the advantages of PR?
  • Examples of effective press releases
  • Understanding common media terminology


What is the press looking for?

  • What makes a story newsworthy?
  • Which publications to target and when to target them
  • Paper press releases and digital press releases


Writing press releases

  • Following a standard press release outline
  • Getting the timing right
  • Writing a good lead paragraph
  • Writing the body of a press release
  • The recap
  • Structuring a press release to make information easily accessible


Suitable for
A course is designed for those new to press or PR who wish to increase the amount and quality of press and publicity their organisation receives.

Requirements
You need no previous experience to attend this course.

Additional information

Payment options:

495 ( + VAT). Prepaid via credit card, bank transfer or cheque. Special offers and new course details are regularly emailed.


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