Writing for the Web
Short course
Online
Description
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Type
Short course
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Level
Beginner
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Methodology
Online
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Class hours
3h
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Duration
Flexible
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Online campus
Yes
The Internet is full of fascinating places to find information, check out your favourite companies and stores, look for deals, read the news, and much more. However, people don’t read information on the web in the same way that they read a printed newspaper, magazine, or a book. As writers, we have to be very aware of how people approach a web page so that we can create interesting and engaging content. This course is for people who write for readers on the web.
About this course
What Will Students Learn?
Apply engaging techniques that draw readers to web pages
Plan what to write to reflect their web hierarchy
Create engaging content, including catchy headlines
Enhance their writing with other forms of media
Make their writing accessible to a variety of readers
What Topics are Covered?
Getting to know the web
Tips on creating a site hierarchy
Creating your content
Deciding what’s fit to print
Adding audio and video to your content
Getting your content noticed
Anyone who has to write content for the web.
No requirements for this course.
End of course certificate.
On receiving your request a member of our courses team will call you and explain everything about the course, including how to book, payment options and enrollment process.
Reviews
Subjects
- Writing for the Web
- Web
- Writing
- Website
- Content Creation
- Internet
- Internet writing
- Engaging
- Site
Teachers and trainers (1)
Susan Lloyd
Managing Consultant
Susan has over twenty five years senior professional work experience, she spent the first 10 years of her career as a training manager in the Royal Navy, which included training design, delivery and training technologies. Both academically and professionally well qualified, she gained a top MBA from Cranfield University, an MA Marketing. In 2013, she qualified as an NLP Master Practitioner, she n
Course programme
The Internet is full of fascinating places to find information, check out your favorite companies and stores, look for deals, read the news, and much more. However, people don’t read information on the web in the same way that they read a printed newspaper, magazine, or a book. As writers, we have to be very aware of how people approach a web page so that we can create interesting and engaging content. This one-day course is for people who write for readers on the web.
This course will help you teach participants how to:
o Apply engaging techniques that draw readers to web pages
o Plan what to write to reflect their web hierarchy
o Create engaging content, including catchy headlines
o Enhance their writing with other forms of media
o Make their writing accessible to a variety of readers
Course Overview
You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.
Getting to Know the Web
To start the course, participants will learn how web writing is different from other writing. They will also learn how HTML works and the importance of working with their web designer. Finally, they will learn eight influence factors that they can use to engage readers.
Tips on Creating a Site Hierarchy
In this session, participants will look at how site design and navigation features (including menus, links, and buttons) can help engage readers.
Creating Your Content
Next, participants will get some tips on writing eye-catching headlines and good content. They will also learn about setting writing goals.
Testing the Waters
This session will give participants some hands-on practice with a key aspect of web writing: conciseness.
Deciding What’s Fit to Print
Participants will learn how to measure usability and other tools that can help them decide what to write about.
Adding Audio and Video to Your Content
There’s a great debate out there about whether or not audio and video belongs on every site. Participants will consider this topic during this session.
Getting Your Content Noticed
To begin this session, participants will learn some tips for making their content accessible to all readers. Then, participants will learn about search engine optimization, alternative search, and keyword optimization.
Workshop Wrap-Up
At the end of the course, students will have an opportunity to ask questions and fill out an action plan.
Writing for the Web