Writing for the Web Masterclass (1-Day Classroom)
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I think the course is incredibly useful. The presentation was very engaging and the venue was very welcoming, plus, I didn't feel worried about asking questions.
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Very helpful course. It has given us tips from finding content to blog about to how to display the blog on our site - 100% recommended!
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Interesting, full of insights. It covers not only writing for blogs and websites but also social media and press releases.
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Short course
In Manchester and London
Learn to create quality online content!
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Type
Short course
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Level
Intermediate
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Location
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Class hours
6h
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Duration
1 Day
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Start date
Different dates available
Our Writing for the Web Masterclass is ideal for businesses as well as agencies who are involved in creating content for the web from web pages to blogging and creating online PR, articles, brochures, guides, landing pages, emails and whitepapers.
Facilities
Location
Start date
Start date
Start date
About this course
The course will focus on achieving 3 key objectives:
Developing online copy that sells and persuades readers.
Writing copy that is SEO friendly and can be seen by search engines to ensure it displays in search results for relevant keywords.
Design and layouts of copy for websites, landing pages, blogs, Online PR and all promotional and marketing materials.
Suitable for all levels as we cover every aspect of writing for the web for business but we would strongly suggest you attend the SEO course the day before as the fundamentals of SEO won’t be covered.
Reviews
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I think the course is incredibly useful. The presentation was very engaging and the venue was very welcoming, plus, I didn't feel worried about asking questions.
← | →
-
Very helpful course. It has given us tips from finding content to blog about to how to display the blog on our site - 100% recommended!
← | →
-
Interesting, full of insights. It covers not only writing for blogs and websites but also social media and press releases.
← | →
Course rating
Recommended
Centre rating
Sophie A.
Lauren A.
Claire M.
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 7 years
Subjects
- SEO
- Web
- Writing for the Web
- Marketing
- Marketing Analysis
- Marketing Strategy
- Digital Marketing
- Marketing Research
- Marketing Tools
- Marketing Campaign
Teachers and trainers (1)
Dawn McGruer
Head Tutor / Director
Dawn is a strategic digital & social media marketing trainer, practitioner, consultant, author and blogger who has over 16 years experience in the digital marketing arena. She is also the Director of Business Consort which was established in 2005 and has developed it into one of the world leading training organisations which is accredited by The Chartered Institute of Marketing. With over 2 million subscribers Dawn has become a key influencer in this area and provides Social Media and Digital Marketing Training Courses including the CAM Diploma in Digital Marketing.
Course programme
- Writing for your different audiences
- Selecting the right priority keywords and synonyms
- Reviewing peoples reading and scrolling behaviours
- How to get people to stop and read your content – 80% will read a headline but only 20% will read the body of an article
- Designing high impact content to get your message across in the first 3 seconds
- How to get indexed by Google so your content is presented in search results
- Selecting the right tone and terminology
- Guidelines on formatting text and paragraphs, lists, links, buttons as well as overall structure
- website conversion optimisation strategies
- Call to actions and placement
- Looking at the impact of responsive and mobile friendly content
- Ensuring you have enough content to support your proposition
- Using lead magnets to capture browsing visitors
- How to ensure an online prospect can move to the next level and get in touch
- Monitor the results of your online content and its effectiveness
Writing for the Web Masterclass (1-Day Classroom)