ABE Marketing (Diploma)

There are many opportunities for well qualified students in the business, human resource, marketing, financial and industrial sectors and increasingly the public services such as health education and local government. The college offers a number of ABE courses that lead to internationally recognised professional and academic qualifications.

Commencement: January, July & September of each year.

Study Mode: Full-Time (15-21 hours per week)

Duration: One academic year at each level

Structure

The Marketing Programme structure is currently offered at Certificate and

Diploma (Part 1 & Part 2) level.

Diploma

Diploma is divided into two parts.

Diploma part one - 4 subjects

• Economic Principles and their Application to Business
• Organisational Behaviour
• Quantitative Methods for Business and Management
• Principles of Marketing

Diploma part two - 5 subjects

• Marketing Policy, Planning and Communication
• Marketing Information Systems
• Marketing in Action

Plus two from Principles of Business Law, Human Resource Management, Systems Analysis and Design.

ABE qualification are well established and meet the entry requirements for BA (Hons) or MBA programmes at leading British, Austrilian and American Universities. The successful completion of ABE Advanced Diploma will normally be accepted by most universities for BA (Hons) or BBA degree 3rd year or Postgraduate Diploma in Management Studies (DMS) leading to MBA.