Advanced marketing strategy
Features
The marketing strategy process
Competitive strategy / The Art of War (Sun Tzu)
Customer profiling, competitive positioning & product differentiation
Customer research & competitive benchmarking
Perception mapping & competitive positioning
Customer strategy, relationship marketing & lifetime value
SWOT analysis and portfolio management
New product development / Marketing of new technology products
Consultative sales techniques
Developing a marketing led organisation
Marketing case study
Individual sessions - Delegates will be able to discuss their particular issues in one-on-one discussions
Format
Tutorial style presentation of concepts & techniques.
Full delegate participation in practical exercises and group work.
Exercises to help delegates apply principles in their own organisation
Benefits
· Identification of optimum competitive positioning
· Development of powerful marketing strategies
Creation of a customer focused organisation
