Advanced marketing strategy

Advanced Training

Course

Inhouse

Price on request

The best Strategic Marketing courses

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Description

  • Type

    Workshop

  • Level

    Advanced

  • Methodology

    Inhouse

  • Duration

    2 Days

A one or two-day advanced workshop that explores how to create powerful marketing strategies and how to create a more customer-focused organisation. Suitable for: Delegates with a basic marketing training / Delegates completing Marketing Principles.. Senior level sales executives or managers from non-marketing business functions.

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Course programme

Advanced marketing strategy
Features
The marketing strategy process
Competitive strategy / The Art of War (Sun Tzu)
Customer profiling, competitive positioning & product differentiation
Customer research & competitive benchmarking
Perception mapping & competitive positioning
Customer strategy, relationship marketing & lifetime value
SWOT analysis and portfolio management
New product development / Marketing of new technology products
Consultative sales techniques
Developing a marketing led organisation

Marketing case study

Individual sessions - Delegates will be able to discuss their particular issues in one-on-one discussions
Format
  • Tutorial style presentation of concepts & techniques.
  • Full delegate participation in practical exercises and group work.
    Exercises to help delegates apply principles in their own organisation
    Benefits
    · Identification of optimum competitive positioning
    · Development of powerful marketing strategies
    Creation of a customer focused organisation

    • See related categories

    Advanced marketing strategy

    Price on request

    The best Strategic Marketing courses

    See all

    See all