BA (Hons) International Hospitality & Tourism ManagementBournemouth University
- Bachelor's degree
What you'll learn on the course
Tourism and Hospitality
Course details Year 1 Dissertation: A major piece of individual research where you'll investigate a topic of your choice. This involves collecting, interpreting, and presenting data, and linking your findings to your existing knowledge in the subject using a sustained and balanced argument. Customers, marketing communications and social media: Understand marketing communications and how they're used to influence consumer and corporate purchases. You'll also examine communication plans with reference to selling hospitality and tourism products in an international market. Leadership in hospitality: Gain confidence for reviewing hospitality organisations using a wide range of conceptual models. You'll be able to understand and explain the rationale and logic of strategic and tactical decisions and developments. Global hospitality & tourism issues: Develop a global appreciate of management issues in the hospitality and tourism industries. You'll test ideas and concepts against evidence from informed sources. As well as studying these units, you'll choose one unit from the following options: Conference & events management: Understand of the complexities of the conferencing and events industries in economic and operational terms, and the integral issues for the day-to-day management of events and conferences. Financial management: An opportunity to study financial management. You'll appreciate how financial decisions are made in organisations, in the context of corporate strategy. Food, culture & travel: Explore the complex relationships between food and culture in an international context. You'll approach food and culture from commercial tourism and hospitality, social and domestic contexts, review food studies and be encouraged to debate a range of topics. Leisure, tourism, events & climate change: There's a two-way relationship between leisure, tourism, events and climate change. Leisure and tourism is weather dependent, and the industry has to adapt to the climate change while making a significant contribution to greenhouse gas emissions. This unit will explore these relationships, how the industry adapts to climate change and how it can reduce its contribution. Media, tourism & leisure: Study the relevance and applications of media practices for leisure and tourism. Professionalism & leadership: Improve your professionalism through personal reflection, group feedback and experiential learning. Analyse your leadership and management skills in situations you might encounter, and identify opportunities in large companies and training schemes. You'll be assessed through coursework assignments and end of year examinations. Programme specification Programme specifications provide definitive records of the University's taught degrees in line with Quality Assurance Agency requirements. Every taught course leading to a BU Award has a programme specification which describes its aims, structure, content and learning outcomes, plus the teaching, learning and assessment methods used. Download the programme specification for BA (Hons) International Hospitality & Tourism Management. Whilst every effort is made to ensure the accuracy of the programme specification, the information is liable to change to take advantage of exciting new approaches to teaching and learning as well as developments in industry. If you have been unable to locate the programme specification for the course you are interested in, it will be available as soon as the latest version is ready. Alternatively please contact us for assistance.