Business Strategy for PR

PR and communications professionals who wants to learn about current key analytical tools that can be used in the prevailing market, as well as to strategically anticipate what may plausibly occur in the future.

Previous experience within PR is not a requirement. A key feature of our approach is that if you have a good education and commercial experience, you should be able to learn quickly. Our courses provide the important balance between theory and practice so as to enable a delegate to quickly understand what a modern PR and reputation practitioner has to deal with. The training materials and content are very practical and hands-on, designed for a delegate to apply the skills to the job at hand.

CPD Advanced Certificate

The course looks at important factors in strategic analysis, explores the significance of intellectual capital and brand equity, key techniques and financial ratios and statements, as well as a number of essential key performance indicators (KPIs).

You will be contacted by a course advisor who will send you general information on the course and start dates and how to book your place. You will be encouraged to contact us back, in order that we can answer specific questions and provide you with the details you are looking for.

Our entry requirements reflect the needs of the industry. The PR and communication sectors are generally graduate entry, although there are exceptions and people with relevant experience within a commercial environment, who do not hold a degree, would be welcome.
We will accept non-graduates with less than one years' commercial experience, although not necessarily in PR, it would be preferable to have experience within a communications-related industry. If in any doubt, please do not hesitate to contact us by telephone or email.
Graduates will have greater opportunities than non-graduates to secure a position, but given that PR and related functions are creative roles, experience and the ability to demonstrate a creative portfolio are also important. For those who are non-graduates, the course can consolidate the training with commercial experience to enable a delegate to be more marketable. Please contact the Course Director if you have any questions relating to entry.

LSPR has been established since 1992 and has gained an excellent reputation globally. LSPR is approved and recognised by the CPD Certification Service. Furthermore, it is supported by the Centre for Crisis and Issue Management in London, a leading international think tank and consultancy that specialises in crisis management and corporate vulnerability/resilience.
LSPR's Advisory Board acts as an independent control body to help monitor the quality of LSPR's work such as the setting and marking of the examination papers and project. We also have a significant client base: some of our clients have included:
• Barclays Bank
• BBC
• BP
• CBI (Confederation of British Industry)
• Cartier
• Channel 4
• Orange
• Shell
• Walt Disney Company
LSPR is a recognised provider of training by the Embassy of the State of Qatar.