Business Strategy for PR
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The main focus and intent of the course is to provide managers with a rapid overview of what are considered important and relevant techniques for business analysis that can be applied to their current roles. The approach mixes qualitative and quantitative methods, with a strong emphasis on the ability to decipher outcomes and data from social media campaigns alongside the more established methods. A constant theme within the course is the importance of analysis and evidence that informs and helps guide and allows managers the opportunities to make better, more informed and rational decisions.
The course has been developed in response to the increasing demand being placed on middle managers for business analytical skills, which include basic finance and tools for planning and strategic anticipation. The course provides an overview of ten core business analytical techniques, including financial ratio and statement analysis. It is divided into five parts. The first part of the course looks at those factors that are important in strategic analysis and then explores established analytical tools and how best to use and extract value from them. Secondly, the course explores the importance of intellectual capital, managing and valuing intangibles and brand equity. Next, we examine key techniques. The fourth part of the course covers financial ratios and statements, as well as a number of important key performance indicators (KPIs). In the final section, we examine how best to use tools for strategic anticipation and elements of forecasting.
To take into account
PR and communications professionals who wants to learn about current key analytical tools that can be used in the prevailing market, as well as to strategically anticipate what may plausibly occur in the future.
Previous experience within PR is not a requirement. A key feature of our approach is that if you have a good education and commercial experience, you should be able to learn quickly. Our courses provide the important balance between theory and practice so as to enable a delegate to quickly understand what a modern PR and reputation practitioner has to deal with. The training materials and content are very practical and hands-on, designed for a delegate to apply the skills to the job at hand.
CPD Advanced Certificate
The course looks at important factors in strategic analysis, explores the significance of intellectual capital and brand equity, key techniques and financial ratios and statements, as well as a number of essential key performance indicators (KPIs).
You will be contacted by a course advisor who will send you general information on the course and start dates and how to book your place. You will be encouraged to contact us back, in order that we can answer specific questions and provide you with the details you are looking for.
Our entry requirements reflect the needs of the industry. The PR and communication sectors are generally graduate entry, although there are exceptions and people with relevant experience within a commercial environment, who do not hold a degree, would be welcome. We will accept non-graduates with less than one years' commercial experience, although not necessarily in PR, it would be preferable to have experience within a communications-related industry. If in any doubt, please do not hesitate to contact us by telephone or email. Graduates will have greater opportunities than non-graduates to secure a position, but given that PR and related functions are creative roles, experience and the ability to demonstrate a creative portfolio are also important. For those who are non-graduates, the course can consolidate the training with commercial experience to enable a delegate to be more marketable. Please contact the Course Director if you have any questions relating to entry.
LSPR has been established since 1992 and has gained an excellent reputation globally. LSPR is approved and recognised by the CPD Certification Service. Furthermore, it is supported by the Centre for Crisis and Issue Management in London, a leading international think tank and consultancy that specialises in crisis management and corporate vulnerability/resilience. LSPR's Advisory Board acts as an independent control body to help monitor the quality of LSPR's work such as the setting and marking of the examination papers and project. We also have a significant client base: some of our clients have included: • Barclays Bank • BBC • BP • CBI (Confederation of British Industry) • Cartier • Channel 4 • Orange • Shell • Walt Disney Company LSPR is a recognised provider of training by the Embassy of the State of Qatar.
Questions & Answers
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Thanks for the knowledge and training. Really good and helpful.
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What you'll learn on the course
- Business Plan
- Business Strategy
- Business Analysis
- Decision Making
- Intellectual Capital
- Brand Equality
- Stakeholder Management
- Value chain
- Social Media
- Business Development
- Strategy Development
- Strategic Planning
- Strategic Management
- Stategy Management
- Corporate Strategy
- Public Relations
Teachers and trainers (2)
Course Director and Trainer
Dalal is the LSPR Course Director and Senior Trainer in Corporate Identity and Sponsorship. During the Libyan revolution in 2011, Dalal was an advisor for a group of professionals who wanted to bring humanitarian assistance to the Libyan people. She also advised the Transitional National Council on message framing, stakeholder engagement, as well as developing awareness campaigns and helped draft press releases that were approved in the UK media and with the Prime Minister's Office in Downing Street.
Director of LSPR Worldwide and Senior Trainer
John has taught reputation management and related disciplines in over 30 countries. He is also the author of many books and has published countless business and economic articles. In 2012 John contributed to a major book on Reputation Management, published by Bloomsbury, along with some of the leading authorities in crisis and reputation management globally. In 2012 John also became Director of the Centre for Issue and Crisis Management, which acts as both a think tank and an advisory service to multinational corporations exploring global risks to their brands.
The importance of analysis in strategic development and decision-making
Trends in analysis and the shifts in demands and thinking
Is competitive advantage dead?
What about Big Data?
What is intellectual capital?
Why is it useful?
Stakeholder (human) capital, relational capital
Link with brand equity
Measuring brand equity
Five forces industry analysis
Driving forces analysis
Macroeconomic analysis – PESTEL
Value chain analysis
Analysis of social media campaigns and social media metrics
Liquidity analysis ratios
Probability analysis ratios
Other key KPIs
What is strategic anticipation or analysis?
Strategic Issue management
What is forecasting and why is it useful?
- GROUP BOOKING - 20% off group booking for 3 or more people* from the same organisation.
- ALUMNI LOYALTY SCHEME - 20% off any course fee*.
- 2 FOR 1 - bring a colleague, friend or family member for free* on the same course
- FREELANCERS AND CHARITIES - 15% off any course fee*.
* The offers are subject to availability and cannot be used in conjunction with any other offer. Terms and conditions apply.