Business Writing Skills

Business Writing Skills
The art of effective business writing skills should not be underestimated. This practical workshop focuses on delivering effective written communications to both internal and external audiences via a variety of written mediums such as email, reports, creative copy and letter.

Who is the workshop for?
Any manager, leader or staff member who needs to improve the quality and impact of their written communications.

Aims and Objectives
- To help delegates develop effective written work that achieves their
communication objectives
- To help delegates create stimulating and persuasive copy
- To help delegates develop their own writing style
- To develop a structured approach to written communication

Content and Workflow
The base line – word power, grammar and punctuation
A structured approach – planning, opening, main body and closing
Writing with the objective in mind
Writing with the audience in mind
Writing factual, influential, persuasive and inspirational copy
Language – power words, opportunity words, action words and collaborative words Visual impact – layout, captions, headlines and references
Skills practice