Cam Foundation courses

...and culture Understand the marketing planning process and the links between each stage of the process Explain the role of marketing communications...

...By the end of this module you will be able to - Define the nature of public relations within a range of organisational frameworks Explain and work within...

...and sales promotion campaigns Explain the ethical, legal and self-regulatory environment around the disciplines of direct marketing and sales promotion...

...Explain the role and structure of advertising in the marketing mix, the communications mix and society Explain the structure of the advertising industry...

...planning and measuring effectiveness are in place. Assessment Methodology Assignment Learning Outcomes By the end of this module you will be able...