Copywriting

Here's what you'll find in your course pack:

• Quick Start guide, to get you started on the course.
• A sturdily bound set of course modules that lies flat for ease of study. They contain detailed, practical information that guides you skillfully towards becoming a professional copywriter.
• 11 copywriting assignments. Your assignments will be carefully marked with personal advice by an experienced tutor.
• A stylish case that keeps all your course material.
• A confidential personal profile for you to complete. It helps you assess your goals, your strengths and weaknesses, and your progress.
• A study guide and planner that helps you organize your study.
• Self-assessment exercises. They occur throughout the course to help you get organized for copywriting. They also check that you can tackle each type of copywriting.
• Assignments from real-life small-business clients. We send you these from time to time. You don't get paid, but they give you great experience.
• Course text book.
• Personal career advice during the course
• Free bonus! When you go to the new online edition of the course, you'll receive a free ebook, Scientific Advertising, by Claude Hopkins. Hopkins was the father of modern copywriting, and created many elements we take for granted, such as direct mail, the coupon, and much more. His words are as true to day as when they were first written.
• Question and Answer sheets for you to have your queries answered.
• 49 Winning Ways to Promote your Service booklet. Great ideas to get you started. This booklet is not available elsewhere

This copywriting course is the best in the world. Here are 18 reasons to remind you why that's so.

1. You'll receive a complete course containing all you need to know. Unlike other organizations' courses, we cover a lot more than just direct mail!
2. You'll discover how to find work, and how to win your own clients
3. 11 real-world assignments marked by your own friendly tutor
4. Optional extra 'live' assignments from real clients
5. Checklists, forms and other useful guides
6. Free help on all copywriting work you seek or win
7. An exclusive Copywriter's Manual, not available anywhere else
8. Free booklet - 49 Winning Ways to Promote your Business
9. 'Quick Start' guide to help you get going
10. Online database, for contacting other students
11. Online library and resource area
12. Send the course back within 30 days for a full refund

And when you complete the course

1. You get the Institute's Diploma in Copywriting
2. You can put your name on our list of Approved Copywriters - it brings ex-students work
3. We send news about your success to your local newspapers
4. You can get your money back if you don't earn at least the price of the course
5. 'Approved copywriter' logos for your letterhead and website
6. Free membership of the Institute, and use of the letters M.Inst.CW after your name

Plus hundreds of strategies, exercises and tips that turn you into a professional copywriter.
Our umbrella body, the Learning Institute, is accredited by the Open and Distance Learning Quality Council, which means we're continually under the gaze of an independent assessment body. Free Manual
With your course you also get a free Copywriter's Manual (not available elsewhere). It contains the following items:

• 23 top-selling words, in six categories
• 16 hidden benefits that people buy (from Altruism to Style)
• Choose the right word (easily confused words such as Among and Between)
• Idioms - What they are, how they reduce understanding, and how to avoid them
• 38 key benefits
• 10 ways to improve clarity
• 10 mistakes that reduce effectiveness
• The copywriter's checklist (20 points to ensure your copy is perfect)
• The creative brief (Give it to the client to make sure you both agree on what is to be done)
• 16 essential points to include in a brochure
• 13 topics for a technical brochure
• 180 product benefits (you'll never be stuck for something to say about a client's product)
• 25 benefits for business-to-business copy
• 31 invisible benefits
• 33 claims a service company can make
• 44 topics for a newsletter
• How to layout TV and radio commercials (with specimen layouts)
• 33 elements you could include on a product label
• Layout for presenting copy to a client
• Letter to accompany a Letter of Agreement
• Letter of Agreement (It means you'll get paid!)
• Sample invoice
• Sample Statement
• Price list (How much to charge for different types of work)
• Jargon-busting glossary
• How to get publicity as a copywriter
• A guide to copywriting law

Armed with this Manual, you'll be able to write inspirational, explosive copy. On their own, the secrets contained in this Manual could earn you the cost of the course - from additional fees and referrals from satisfied clients.