Master Degree in Digital Marketing

Module II. Developing strategic marketing plans
- Digital Marketing Strategy
- Market Research

Module III. Executing digital campaigns
- Content Marketing Strategy
- User Experience Design
- Web Development and Design
- Writing for Digital

Module IV. Driving traffic and building relationships
- Customer Relationship Management
- Search Engine Optimisation (SEO)
- Search Advertising
- Online Advertising
- Affiliate Marketing
- Video Marketing
- Social Media Channels
- Social Media Strategy
- Email Marketing
- Mobile Marketing

Module V. Optimization
- Data Analytics
- Conversion Optimisation

Module VI. Foreign Language Intensive Course (160 hours / 8 weeks)
- Official DELE exam of Spanish for Foreigners preparation module
- General French or Russian Language according the initial entrance level

Module VII. Foreign Language for the Tourism Sector (80 hours / 4 weeks)

Table of Contents:
Unit 1.- In the reception
Unit 2.- Hotel services
Unit 3.- In the restaurant/bar
Unit 4.- Information services from the hotel
Unit 5.- The hotel and travel agency
Unit 6.- Check-out: Acknowledgements and complaints
Unit 7.- Reservation procedure
Unit 8.- What do your clients expect from you?
Unit 9.- Touristic texts
Unit 10.- At the airport: arrival, passport control, customs, airport services, baggage claim, car rental, shuttle bus, public transport, transfer guide
Unit 11.- At the hotel: check-in, room reservation, guest service, exchange service, room changes, claims, check-out
Unit 12.- Hotel services: spa, beauty center, gifts shop, activities inside and outside, group activities, laundry, parking
Unit 13.- In the restaurant/bar: tapas, breakfast, menu
Unit 14.- In the tourist office: excursions, guided tours, outdoor activities, car rental
Unit 15.- In the travel agency: destinations, tours, round trips, tailor made tours, MICE, group tours, contract, relationship hotel/agency, mistakes in the booking, make an offer, prepare a trip, sell the trip
Unit 16.- Check-out: invoices, bills, discount cards, acknowledgements and claims
Unit 17.- Tour guide profession: protocol, duties and obligations, responsibilities, customer service.

Module VIII. Final Project

· Project design

· Research tools

· Personal reflection

· Appropriate questionnaire designs

· Conducting academic research, literature search and review

· Developing a research question, hypothesis and methodology

· Managing a research project

Module IX. Internship (a minimum of 3 months)