Digital Marketing (CAM)

You will learn how to: The links between marketing and communications. In both its traditional and digital forms - The key stages in digital development and the way the internet has revolutionised the traditional marketing mix - How to apply digital tactics creatively - To measure and monitor a digital marketing plan using the latest tools and techniques - How to recommend improvements to a digital communications campaign Courses run in August and December. Suitable for: Ideal if you are working in marketing and need an awareness of what is happening in the digital world