Editorial Styling and Creative Direction

This in-depth creative direction for fashion short course will introduce you to the fashion image, the contemporary fashion media, editorial styling and creative direction. You will gain insider knowledge and industry advice and be given the cultural and historical context of the image in fashion media. By the end of the course you will have directed and styled a number of fashion shoots and created an individual digital portfolio of your best work.

The course includes:

• History of the fashion stylist
  
• Who are the key figures influencing fashion right now?
  
• What is Creative Direction? And how does it impact brand identity and the fashion image.
  
• A practical guide and tips for working as a fashion stylist and preparing shoots
  
• How to communicate with different professionals within the fashion industry (Editors, PRs, Model Agencies…)
  
• You will style and direct a number of fashion shoots including a fashion editorial shoot with professional photographer and make up artist
  
• Visits to London exhibitions, and fashion hotspots with a guide to street style spotting and a trend safari around London
  
• What is a trend? And how can we forecast fashion and lifestyle trends
  
• Basic Photoshop & InDesign skills
  
• Basic studio lighting & photographic skills
  
• Studio shoots with different technical lighting and photographic styles
  
• Creation of a personal portfolio of fashion images showing your own styling and creative direction
  
• Exploration of the contemporary Fashion Industry, and how the internet has impacted on traditional fashion media
  
• How to edit images into a story. How Art Direction impacts on the fashion image.
  
• Post produced and graphic designed your shoots to create editorial layouts with your best images.
• You will leave the course with an individual digital portfolio of work, and hi res files of all the imagery created on the course.

Please note:

There is some overlap of course material on John William’s The Complete Stylist, Fashion Media Styling: Editorial and this course. It is recommended that you only take one of these courses.

This course is suitable for beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.

Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.