How To Write A Case Study

'How To Write A Case Study'

A case study is a great tool for winning over new customers.

Our How To Write A Case Study workshop shows you how to unlock the full power of the format.

Connect with Potential Customers

A well written case study tells a story that connects with potential customers. It speaks directly to their needs, while addressing their concerns. In so doing it makes them more inclined to buy.

Follow our simple rules and each of your case studies can be turned into a formidable pre-sales tool. We'll show you exactly how it's done.

Tried and Tested Techniques

This course helps you to write customer-winning case studies, introducing you to tried and tested techniques employed by professional case study writers.

Using skill-building exercises and interactive review sessions, we show you how to achieve the maximum impact with your words, while avoiding all the classic case study blunders.

Bespoke Training

Like all our training our How To Write A Case Study workshop is carefully tailored to your requirements.

Before the course we speak to you and, if necessary, your line manager, to understand the kind of case studies you write and the audiences you typically write for.

We also ask you to send us examples of your writing - case studies or other documents - so we can understand where your strengths and weaknesses as a writer lie.

In this way we can ensure the course we deliver fully matches your needs.

What You Learn

We teach you how to:

• Understand the customer's perspective
• Identify the best stories
• Write attention-grabbing headlines and openings
• Handle quotes correctly
• Make your writing flow smoothly
• Maximise the impact and credibility of your words
• Take every opportunity to connect with potential customers
• Use typography and layout to boost readability
• Avoid the mistakes so many case study writers make.

We also show you how to:

• Choose the right case study format
• Adopt the right voice
• Structure your case study for readability
• Use photos and illustrations effectively
• Plan and carry out effective customer interviews
• Speed up the writing process.

Where We Train

As a provider of training services based in the London Borough of Sutton we run courses:

• At our Surrey training centre - in Carshalton, just 30 minutes from central London.
• At your offices - anywhere in the United Kingdom or the European Union.

Our trainers have worked in every part of the UK and in most of the major EU countries. They have trained hundreds of professionals from all economic sectors. That includes people from local and national government as well as from small, medium and large businesses.

If you are looking to develop your case study writing skills, call us today and we will talk you through the options.