MA Fashion Management and Communication

Course description
This course provides a collaborative learning environment where you develop creative and strategic skills in fashion management and communication. You work within your selected area and enhance your ability to work confidently and independently across subject boundaries.
The course is designed for students who have previous experience in fashion design, management or communication at undergraduate level or in industry. You continue your education, enhance your professional skills and improve your understanding of how to manage a fashion business from concept to customer. It is ideal for dynamic individuals looking to succeed within the industry at the highest level.
You focus on gaining the skills to work as a fashion manager within the increasingly complex fashion exchange. This includes decision making, interpreting target needs and converting these needs into opportunities by bringing together • product • distribution • branding • marketing • communication and service.
You also enhance your knowledge of the changing online and physical fashion world, including the merging of retail, communication, technology and customer experience. This involves exploring new innovations in fashion management and communication and helps you define your own personal approach.
The course is driven by original thinking, innovation and change. You learn to lead thinking and practice in fashion management and communication by challenging current theories.
Throughout the course there is recognition of the wide reaching roles in the fashion industry and of the fact that practitioners are increasingly finding positions in non-traditional professions.
Vibrant and supportive learning environment
As a student on this course you are part of the Sheffield Institute of Art (SIA) postgraduate community, giving you access to creative networks and the chance to work on live industry projects. You also benefit from the active postgraduate community across...