Marketing Mix (Byte Size Skills Course)
Course
In Bude
Description
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Type
Course
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Location
Bude
Marketing Mix Course The purpose of this course is to develop understanding of the marketing mix. The marketing mix is comprised of the tools available to a marketer in order to optimise the return from the exchange of value with customers and consumers. It does not relate simply to the elements of a product or service - rather it identifies all the variables over which a marketer has control. This course will examine in depth the different components of the marketing mix and will discuss the way in which these components are controlled and adjusted to make a product or service more competitive. The course will then proceed with an analysis of each of the key variables of the mix. A product is defined and analysed in terms of a series of levels. Products, including goods and services, are classified for ease in understanding. Every product has a life cycle, and this is evaluated in terms of its importance to marketing managers. The way in which the market adopts a new product is evaluated. Pricing strategies and tactics are considered in Section 3, including the many factors that affect the price placed on a product or service. The way in which products are made available to customers is by distribution and this is introduced as an important part of customer service. An overview of this important concept is studied in terms of the level of customer service offered, alongside the different methods of distribution. Promotion, which covers the communication between an organisation and its target audiences, is put into context The physical surroundings in which a service is delivered or a product sold are also considered, along with the people involved in the process of ensuring customer and consumer satisfaction. These must all be brought together to provide a seamless and positive support to every transaction. This course deals with the components of the...
Facilities
Location
Start date
Start date
Reviews
Subjects
- IT
- Marketing Mix
- Marketing
- Skills and Training
Course programme
Syllabus
Introduction
Objectives
Section 1: The Marketing Mix
What is the marketing mix?
Variables of the marketing mix
Strategy and tactics
Market selection strategies
Section 2: Products and Services
What is a product?
Types of products
Characteristics of services
Section 3: Product Mix
What is a product mix?
Product life cycle and strategies
Price/promotion strategies for a new product
Diffusion of innovation
Section 4: Pricing
Price setting
Factors affecting price
Section 5: Distribution
Distribution channels
Distribution objectives
Costs of distribution
Section 6: Promotion
The promotional tools
Public relations
Advertising
Sales promotion
Personal selling
Section 7: Physical Evidence, Participants and Process
Physical evidence, personnel and process
Summary
Tutor-marked Question Paper
Sample Course Materials
Please click on the logo below to view a few sample pages of the course materials we provide. Whilst this is only a few sample pages, we do hope that it will give you some idea of the quality of the materials we provide. If you have anymore queries in relation to the course materials, please feel free to contact one of our friendly course advisors who will be more than happy to deal with any queries that you may have.
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Study Hours
This is only an approximate figure and is dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.
The approximate amount of time required to complete the course is: 20 hrs.
Marketing Mix (Byte Size Skills Course)