MARKETING STUDIES - LEVEL 3 COURSE
NVQ
Distance
Description
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Type
NVQ Level 3
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Methodology
Distance Learning
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Class hours
100h
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Duration
1 Year
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Start date
Different dates available
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Online campus
Yes
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Delivery of study materials
Yes
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Support service
Yes
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Virtual classes
Yes
Approximate Study Time: 100 Hours (Self Study) Buy Now More Info The Marketing Studies - Level 3 Course is designed for students who wish to gain an understanding of the principles and practice of Marketing and their business applications. On successful completion of this course students will receive an accredited Level 3 Certificate of Achievement.
Facilities
Location
Start date
Start date
About this course
The Objectives of the home study courses are to:
Conduct market research
Define customers needs, wants and desires
Carry out a SWOT analysis
Prepare a marketing plan
Describe a range of marketing methods
Evaluate the benefits of using different marketing media
Compose purposeful advertising copy
Understand how to use press releases, promotions and public relations
Define the selling process
Devise a telephone sales campaign
At the end of this course successful learners will receive a Certificate of Achievement from ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).
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Subjects
- Market
- IT
- Quality
- Public Relations
- Marketing
- Advertising
- Public
- Accredited
- Quality Training
Course programme
The Home Study Course Includes the Following Units:-
Unit One – Reviewing the Current PositionThe following topics are covered: SWOT Analyses; PEST Analyses; and Product life cycle.
Unit Two – Planning for MarketingThe following topics are covered: Market research (your customers, your product and your competitors); Marketing objectives; Marketing strategy; Marketing mix; The four P’s; Marketing action plan; and Appendix 1 Action plan.
Unit Three – Implement the Marketing StrategyThe following topics are covered: The marketing communications mix; Personal selling; Sales promotion; Public relations (and publicity); Direct marketing; Trade fairs and exhibitions; Advertising (above and below the line); eMarketing (and Internet promotions); Sponsorship; Merchandising (and point-of-sale); Brands; and Appendix 2 Action plan.
Unit Four – Customer RelationsThe following topics are covered: Defining customer relations; Customer service; Why a good customer relationship is important; Introducing a customer services programme; Making continuous improvements to customer service; and Appendix 3 Action plan.
Additional information
MARKETING STUDIES - LEVEL 3 COURSE