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PR Academy

Online Advanced Certificate in Public Relations


PR Academy

Online - Postgraduate

Duration

9 Months

Start

03/02/2010

Suitability

You are interested in pursuing a career in PR You have been working in the PR industry at fairly ju... see morenior levels for at least two years You are working in any field of Public Relations, for example media relations, internal communications, public affairs and would like your first professional qualification You like the idea of being able to work at your own pace You want flexibility, but you also want to be able to study and interact with others

£2,390 VAT inc.

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Online Advanced Certificate in Public Relations
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Course details

Type Postgraduate Duration 9 Months
Method / place Contact course provider Online
Suitability You are interested in pursuing a career in PR You have been working in the PR industry at fairly junior levels for at least two years You are working in any field of Public Relations, for example media relations, internal communications, public affairs and would like your first professional qualification You like the idea of being able to work at your own pace You want flexibility, but you also want to be able to study and interact with others
Price £2,390 VAT inc.

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Course programme

  • Online Advanced Certificate in Public Relations

Unit 1: Managing PR, including:

  • History and development of PR practice
  • Relationship to other communication areas
  • Introduction to media relations, internal communications, public affairs,
    corporate responsibility and financial PR
  • Systems theory
  • Organisational culture and structure, and management theory
  • Communications theory and models

Unit 2: PR in Action, including:

  • Campaign planning: targeting publics, developing messages and selection channels
  • Media relations: writing press releases, media interviews, press launches and preparing for media coverage
  • Internal communication: employee engagement, internal communication
    and change, preparing briefings, speeches and presentations

Unit 3: Professional development

  • Management skills, organising and managing effective meetings, time management, presentation skills, negotiating and problem solving.
 
see the full course programme

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Teachers/ trainers

profesorado Ann Pilkington
Co-founder, PR Academy

Ann's early career was in journalism, moving into PR with major blue-chip companies including the AA, BT, The Woolwich bank and Barclays. As an independent communications consultant, she specialises in leading communications on major change programmes within the public sector. She holds a Masters in Public Relations from the University of Stirling, City and Guilds Further Education Teacher’s Certificate and the Communications, Advertising and Marketing Diploma (CAM).

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Venues and dates

When Start: 03/02/2010 Finish: 31/10/2010 See calendar
 

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On PR Academy

  • Provider description
    • We’re here to help you develop your career in PR and coprorate communications. It may be by working towards a recognised professional qualification, training to improve your skills or career coaching to help you achieve your goals. Whatever you need to get your career to the next level, talk to PR Academy.
  • Specialises in
    • Public relationsCorporate communicationInternal communicationEmployee engagement

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