Public Relations, Media and Marketing, BA 2017/18

This CIPR (Chartered Institute of Public Relations) accredited degree offers you the chance to develop your skills and knowledge in the interlinked disciplines of public relations, media and marketing. Designed with industry practitioners and underpinned by theory to inform best practice, it will equip you with a blend of professional communication and marketing skills, highly desired by employers. You will develop your personal and professional communication talents, learn how to identify a target audience for a PR campaign, prepare effective messages and select appropriate media channels to achieve organisational goals. These fundamental aspects of PR are underpinned by a wider strategic context as you explore brand, crisis and reputation management. In response to the needs of a digital PR environment, you will be taught the professional use of social media, design and creative skills. Print, broadcast and niche media are also investigated so you can design effective PR campaigns that reach a range of audiences. You will benefit from the multidisciplinary context of this degree, taught by academic experts in PR, media and marketing and using experienced practitioners, guest speakers, and a ‘learning by doing’ approach so you build your skills and decision-making throughout your degree. This degree combines the expertise of the School of Media, Art and Design and the Business School to achieve the perfect blend of creative, technical and professional skills. The emphasis on the teaching and learning is to understand core theoretical principles and then apply them to current and commercial settings. Throughout your degree you will be set communication and marketing problems from real clients and then work in teams to present solutions, helping you apply your academic knowledge and build your professional skills through exposure to commercial situations. Top reason to choose this course This degree offers you a chance to explore three interconnected disciplines and then develop a clearer focus on one particular area, safe in the knowledge you have all the related information to be able to understand how PR, media and marketing all contribute to the wider needs of the organisation. Awards Josh Spoelstra competed nationally and won a place to attend the Maggie Nally Memorial Lecture (through his membership with the CIPR) to attend a guest lecture at the Houses of Parliament in 2015.Student case quote Our learning resources in PR, Media and Marketing have a 93% rating National Student Survey, 2015 93% of Business School graduates were in employment or further study six months after completing their studies 2013-14 DLHE