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Homepage › Sales and Marketing Courses › Marketing Courses › Customer Management Courses

Relationship marketing & lifetime value

in Advanced Training (England)

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2 Days

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Course objectives:

A one or two-day workshop to explore the principles of relationship marketing and customer lifetime value and their implications for proposition development and marketing communications.

Advanced Training

We mainly provide training for groups of 4 or more inside companies. We generally do not run open programmes.  

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Course details

Type Workshop Duration 2 Days
Method / place Contact course provider Inhouse / Classes
Suitability Marketing or sales personnel responsible for product and proposition development or for customer strategy & management
Course objectives A one or two-day workshop to explore the principles of relationship marketing and customer lifetime value and their implications for proposition development and marketing communications.
Price Ask
the
course provider
Get direct information on how to enrol, venues and availability...

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Course programme

Relationship marketing & lifetime value
Relationship marketing & lifetime value Features Relationship marketing v transactional marketing
Customer lifetime value
Customer profiling
Assessing customer risk & opportunity
Identifying & creating value
Value mapping
Developing & communicating value propositions
Perception mapping & competitive positioning
Consultative sales techniques
Developing value based marketing and sales communications & collateral
Relationship marketing v transactional marketing
Customer lifetime value
Customer profiling
Assessing customer risk & opportunity
Identifying & creating value
Value mapping
Developing & communicating value propositions
Perception mapping & competitive positioning
Consultative sales techniques
Developing value based marketing and sales communications & collateral
 
Case study
  Format
Individual sessions - Delegates will be able to discuss their particular issues in one-on-one discussions
 
  • Tutorial style presentation of concepts & techniques.
  • Full delegate participation in practical exercises and group work.
  • Exercises to help delegates apply principles in their own organisation
  • One-on-one sessions 
      Benefits
  • Identification of customer importance & value
  • Development of stronger customer relationships
  • Improvements in customer retention & profitability           
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    On Advanced Training

    Provider description
    We mainly provide training for groups of 4 or more inside companies. We generally do not run open programmes.  
    Course provider history
    The company has been in business since 1973. The present Directors bought it in 1996.

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    Words related to the courses viewed: customer relationship management customer service
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