Marketing for Managers

Description
This course provides help for managers to have a positive impact on customer perceptions and to recognise their role in developing and shaping the organisation's image, approach and competitive position.

Program

Course objectives/key benefits:
Delegates will learn how they impact on customer perceptions and what role they have in shaping the marketing and image of the organisation.

Who the course is aimed at:
Anyone in a management role

Course content:
On completion, delegates will have a greater understanding of:
· Principles of marketing
· How managers impact on customer perceptions
· How to have a positive impact on the image of the organisation and their team
· How they can improve their own standing through effective 'marketing' of themselves and their team

Training method:
The session is participative, lively and draw's on the presenter's practical experience as a leader of organisations of all sizes/sectors. Delegates are encouraged to use their own experiences to keep the session relevant to their real needs.

Course outcome/qualification:
PTC Certificate of Attendance

Pre-requisite knowledge/qualification:
None.