Social Media Marketing
Short course
In London
Description
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Type
Short course
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Location
London
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Duration
1 Day
Suitable for: Business owners, managers and PR agencies who want to make the most of social networking sites, Google and other search engines to bring in new business
Facilities
Location
Start date
Start date
Reviews
Course programme
This course will give you new interactive marketing tools for today's online world. Includes:
- An examination of you and your competitors
- Assessing your customers and what they want from you
- How accurately does your online offering fulfill your customers' needs?
- Social networking sites - which to use, when and how
- Other things you can do to boost sales: from email-shots and search engine marketing to viral marketing and sponsored links
- Learning from successful online campaigns
- How to measure success, including web analytics (see Website analytics for an in-depth workshop)
- How online marketing brings you closer to customers – the benefits and hazards
- Writing your online marketing campaign
Social Media Marketing