The Power of Referral Marketing
course leader Vince Golder
Managing Director
Goldnet Referral Marketing description A choice of 3 workshop formats to meet your requirements and budget, which will show you 105 simple, easy and powerful ways to maximise the word of mouth business for your company at nil / min. cost. This course compliments any sales training and offers alternative ideas and strategies to gain warm referrals, sales and customers.
Workshop Formats (up to 20 delegates)
Half day - Excellent coverage with 2 exercises
Full day - Comprehensive coverage with 4 exercises
Workshop Programme- The most powerful, productive and successful training format ever devised. A one day full "Boot Camp" seminar, followed by 4 x 2 hour workshops, held over following 4 weeks or months.
Delegates follow a set programme with tasks to complete and targets to achieve, produces very high results.
Full support, training, monitoring and motivation provided throughout programme.
featutes Outline Content
· What is the referral marketing model and how it can successfully work in your business
· Database marketing
· Marketing plan and budget
· Increasing your "Referral Branding", status and market leadership
· Maximising reasons for people to do business with you and refer you
· Strategic customer care programme - the main source of long-term referrals
· Utilising CRM into a powerful customer communication and loyalty programme
· 105 simple, powerful strategies and ideas to gain maximum referral leads
· How to best use incentives to increase referral response
Aims, Benefits and Value 1. Delegates obtain many additional innovative, simple, powerful and proven lead generation ideas and strategies
2. Increase delegate's leads, customers, sales, profits, customer satisfaction & loyalty, long-term business growth
3. Too greatly reduce delegate's marketing costs, time spent on marketing and challenges from competition
4. Too gain best positioning for negotiation
5. Best practice on database and CRM programme, marketing plan and budget
6. Over 26 ideas on how to maximise "Referral rating & brand"
7. Strategies: 105 powerful ideas and referral strategies
8. How to develop your customers into the "sales force" of your business
9. How to get other businesses to enthusiastically sell your products and services
10. How to develop a "Strategic Client Care Programme", a "referral generating machine" for your business
11. How to increase and justify the prices of your products and services
12. Many powerful strategies to best use incentives for maximum response
Plus many more.......
Training materials · Printed course notes
· A digital copy of the "Power of Referral Marketing Book"
· Various useful digital templates for a referral marketing plan, strategic customer care programme, referral directory etc.
format Tutorial presentation of ideas, concepts and techniques with full delegate participation. Using a combination of practical exercises, group work, business scenario role-play and case studies to identify how recognised best practice can be applied to improve business results.
Ivan R. Misner, PhD., Founder of BNI, the world's biggest business networking organization: "Word-of-mouth marketing is the world's most effective, yet least understood marketing strategy. There is a wealth of untapped, potential business that can be generated simply by implementing a successful referral marketing plan, and any business owner who feels clueless as to how to begin this process needs only to read The Power of Referral Marketing.
Vince Golder's advice is straightforward and easy to understand, and he offers business owners everywhere a simple, practical and proven model on which anybody can build a thriving and consistent referral based business. Highly Recommended.
