Training

Inhouse

Price on request

Description

  • Type

    Training

  • Methodology

    Inhouse

  • Duration

    1 Day

Understanding customers needs and wants and how the organisation can effectively meet them profitably. Suitable for: Anyone who represents the organisation but whose role is not directly involved in marketing

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Course programme

INTRODUCTION TO MARKETING

Duration: 1 Day

Programme Objectives

  • By the end of the programme, delegates will be able to:
  • Understand the principles and role of marketing
  • Learn how the basic marketing tools and techniques are used in order to understand how to market the services of the company
  • Identify why the company needs to market their services
  • Agree who is responsible for marketing
  • Understand what the company needs to do in the future and prepare ideas for a marketing plan

Aims of the Programme

Understanding customers needs and wants and how the organisation can effectively meet them profitably, is part of the basic marketing strategy for many companies. The overall aim of this programme is to examine the role and scope of marketing, and to give an understanding of how to apply its basic concepts and techniques.

Audience

This programme is aimed at anyone who represents the organisation but whose role is not directly involved in marketing.

Learning methods:

  • Tutor led inputs
  • Questionnaires
  • Discussion
  • Practical exercises

Marketing

Price on request