Brand Marketing
Short course
Inhouse
Description
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Type
Short course
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Methodology
Inhouse
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Duration
1 Day
Discover what brand marketing is, why branding is more than a logo, tools to develop your brands, how to create your branding campaign, strategies for branding, how to exploit your brands for growth and much more on this brand marketing skills 'small group' training workshop.
Important information
Government funding available
Reviews
Teachers and trainers (1)
Carl Duncker
Facilitator
Carl Duncker, a leading UK marketing trainer, delivers Marketing training courses to business leaders, entrepeneurs and public sector managers. Carl is a Chartered Marketer with the Chartered Institute of Marketing. With 15 years of marketing management within b2b, b2c and public sector organisation Carl brings a unique wealth of experience.
Course programme
Brand Marketing Course Structure
The Brand Marketing course is structured so delegates receive a strong element of practical activities and exercises to reinforce the theoretical content.
Delegates will receive an action biased course content that will equip them with the fundamental knowledge and application of brand management.
Course Overview
An Introduction to Brand Marketing
- What is a brand?
- Why a brand is much more than a logo
- Types of branding used today
- The 9/10ths rule of branding
Brand Positioning
Case Studies: Department Stores, Motor Cars, UK High Street
Why Brand Management?
- The importance to company value
- Strategic implications
- How brands drive growth
Tools for Developing Corporate and Individual Brands
- Brand Opportunity Tree
- Brand Conversion Model
- Brand Positioning Analysis
- Sixty Seconds Brand Test
- Brand Circle
Case Studies: Cadburys Dairy Milk, Easy Group, After Eight
Your Branding Pyramid
- Brand Vision
- Brand Mission
- Brand Proposition
- Brand Character
- Brand Values
Case Studies: Direct.gov.uk; Ikea; Glasgow Caledonian University; Health & Safety Executive
Branding Campaign Planning
Re-branding Considerations and Case Studies
Brand Architecture Model
- How to structure your brands
- Company Brand
- Company + Product
- Brand Family
Brand Extension
- The good, the bad, and the ugly of brand development
Case Studies: Fairy; Mr Muscle; Flash
A 5-stage Process for Brand Management
- A strategic process to use in your business
Unique Benefits To Marketing Brand Marketing Delegates
Unique "Risk-Reverse" Money Back Guarantee plus
60 Days Support Package with Expert Tutors
Additional information
Students per class: 12
Brand Marketing