User Testing: How to Do It Yourself to Get Key Insights And Make Improvements to the Way You Interact with Your Customers

Brief description:

This course covers all of the basics from how, why and when testing should be used through to executing a test and acting on the results.

It's fun, it's interactive, you will meet interesting people to exchange ideas and experiences with.

A major element of the day is practical: you will practice the techniques in real tests, acting as moderator, observer and as a test participant.

What you will learn Some of the topics covered:

• Why test
• How testing fits into a project or development cycle
• Planning, Running, & Analysing:
  • Writing good test protocols
  • Moderation best practice
  • Which data to gather
  • Formative vs. Summative testing
  • Software for recording/running a test
  • Observing and noting
  • Dealing with difficult participants
• Reporting results effectively (some templates provided)
• Presenting results to others
• Other forms of testing
  • Remote moderated
  • Remote unmoderated
  • Intercept testing
  • 'Wizard of Oz' prototype testing
  • Relationship with a/b and multivariate testing
• Practice real tests acting as moderator, observer, and participant