ABE - Marketing (Diploma)

ABE - Marketing

Introduction:

The new Marketing programme allows students to specialise in a dynamic and creative area that can have a great impact on the bottom line of a company.

ABE will examine the Certificate level from June 2007; the Diploma level from December 2007 and the Advanced Diploma level from December 2008.

Students completing the programme will have the opportunity to progress to the final stages of a degree and will benefit from enhanced career prospects.

Entry requirements:

Diploma

Applicants must have obtained one of the following:

* ABE Certificate
* Two "A" Level passes plus four GCSE passes at Grade A, B or C, two of which must be English and Maths
* Overseas qualifications which may be accepted by the Registrar as being equivalent to the above
* ABE also welcomes applications from candidates without formal qualifications who have been in appropriate employment for at least two years. A reference letter from employer(s) must accompany such applications

Syllabus

Diploma part one - 4 subjects

Economic Principles and their Application to Business
Organisational Behaviour
Quantitative Methods for Business and Management
Principles of Marketing

Diploma part two - 5 subjects

Marketing Policy, Planning and Communication
Marketing Information Systems
Marketing in Action

Plus two from

Principles of Business Law
Human Resource Management,
Systems Analysis and Design