ICM Diploma and Advanced Diploma in Marketing

This programme is designed for those who seek to develop their marketing skills and knowledge.

COURSE STRUCTURE

Part 1

1. International Business Communications
2. Marketing
3. Public Relations
4. Quantitative Methods for Managers
5. Advertising

The ICM Diploma in Marketing is awarded on completion of all Part 1 subjects

Part 2

1. Marketing Management
2. Customer Service (New)
3. Buyer Behaviour & Consumerism
4. Management Theory & Practice
5. IT for Marketing Management

The ICM Advanced Diploma in Marketing is awarded on completion of Parts 1 & 2

Diploma - September to December

1. Marketing Planning and Operation
2. Marketing Promotion
3. Management Information Systems
4. Effective Management for Marketing

Advanced Diploma - January to June

1. Financial Aspects
2. Legal Aspects
3. Strategic Marketing
4. Case Study